Last year I was asked by Cardiff University to deliver a lecture for the Cardiff Innovation Network (CIN) about Social Media and Marketing.
The request came after I’d published an article about the implications of social networking sites like Facebook for the marketing profession. So on 4th March 2009, I delivered a 2 hour public presentation entitled Getting Connected: Social Media and Marketing in a Networked Economy to an audience of 108. read more
This is an interesting question and one often debated!
Alot of the research tells us that in fact although how easy to use something is is important, its the value you get out of something – it’s utility – that really influences our behaviour. read more
This week was started by editing a research paper about what characteristics of a user influence their evaluation of web usability. This we are reserching not from a systems or technological perspective, but a marketing one. What are the marketing implications?
No longer just the domain of web designers, system developers and the technological proficient. For marketers this area is of increasing interest as our communities (consumers, clients, buyers, customers, our fellow marketers), and even ourselves are facing greater technological interaction. read more
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