Tag Archives: Users

DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!

February 21, 2010 – 12:31 am

S.Craig_WatkinsFollowing the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media and Learning.

With this in mind and with no experience in this area I was looking forward to hearing the perspective from which he considers this space. Below is provided a few key insights I took out of his keynote talk: read more »

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The Social Web: Its User-Generated, But Is It Really User-Controlled?

May 27, 2009 – 8:44 pm

User Generated ContentUser-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.

The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? read more »

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Usability

Usability 101 – What Are The Basics?

May 20, 2009 – 8:00 pm

To market effectively to web consumers requires marketing practitioners to have an increasing understanding of the core elements of usability.

A basic model of usability developed by Davis in the 1980′s is the Technology Acceptance Model (TAM) – (some 62,000 Google search results!). Based on years of research on what influences an individuals propensity to accept or adopt a technology, it’s basics parameters are still fundamental today. There are many others, but let’s start here. read more »

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