Tag Archives: User Generated

Rage Against the X-Factor

January 1, 2010 – 2:09 pm

Rage Against the X-Factor

How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?

‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!

CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. read more »

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The Social Web: Its User-Generated, But Is It Really User-Controlled?

May 27, 2009 – 8:44 pm

User Generated ContentUser-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.

The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? read more »

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