This post is about the two underlying elements of usability – ease of usefulness and discusses which of these elements are most important when using electronic resources in marketing activities! As core to marketing are fullfilling human needs, core to electronic marketing is a technology providing real human value.
This post provides a basic summary of the two key elements of a usability model called the ‘Technology Acceptance Model’ and why these two core elements are of increasing importance to the marketing profession.
This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.