Dr. Kelly Page

Exploring digital social ways in organizational communications.

Posts Tagged ‘Usability’

The Professional Socialisation of Digital Knowledge & Learning

November 5th, 2010

This week I gave a talk at Northwestern in the School of Communication. Part of my talk was inspired by some of my past work and my evolution in how I consider and see Digital Knowledge and Learning. In this blog post I touch on an element of this story, the professional socialisation of digital knowledge and learning and why ‘social context’ of ‘learning about’ and ‘using’ digital technology, is important in life and therefore in technology research. » Read more: The Professional Socialisation of Digital Knowledge & Learning

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Posted in Digital Media Learning, My Articles, Web Knowledge

Tags: Digital Media Knowledge Learning Usability

So Is Ease of Use or Usefulness More Important?

May 20th, 2009

This is an interesting question and one often debated!

Alot of the research tells us that in fact although how easy to use something is is important, its the value you get out of something – it’s utility – that really influences our behaviour. » Read more: So Is Ease of Use or Usefulness More Important?

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Posted in Usability

Tags: Needs Usability Usefulness Value

Usability 101 – What Are The Basics?

May 20th, 2009

To market effectively to web consumers requires marketing practitioners to have an increasing understanding of the core elements of usability.

A basic model of usability developed by Davis in the 1980′s is the Technology Acceptance Model (TAM) – (some 62,000 Google search results!). Based on years of research on what influences an individuals propensity to accept or adopt a technology, it’s basics parameters are still fundamental today. There are many others, but let’s start here. » Read more: Usability 101 – What Are The Basics?

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Posted in Usability

Tags: Ease of Use Usability Usefulness Users

Usability is a Marketing Thing!

May 14th, 2009

This week was started by editing a research paper about what characteristics of a user influence their evaluation of web usability. This we are reserching not from a systems or technological perspective, but a marketing one. What are the marketing implications?

Is Usability a Marketing Thing?

No longer just the domain of web designers, system developers and the technological proficient. For marketers this area is of increasing interest as our communities (consumers, clients, buyers, customers, our fellow marketers), and even ourselves are facing greater technological interaction. » Read more: Usability is a Marketing Thing!