Tag Archives: Technology

The Mechanics of Social Web Expertise: What Really is an Expert?

June 15, 2009 – 4:52 am

If I drive a car does that make me a mechanic? If I read a cookbook and bake a cake does that make me a chef? If I take my temperature does that make me a doctor? So what would make me a social web expert?

As the avid researcher I am, I did a little research to see what others had to say on the topic of social web expertise. By searching the phrase ‘social media expert’ on Google it returned  around 306,000 search results (I read the first two pages), on delicious 1027 bookmarks (of which I read 10) and I sat and painfully watched 6 of the 164 videos about it on YouTube. read more »

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Electronic Marketing Marketing Guides

A Manifesto for Mystery in Electronic Marketing

May 12, 2009 – 5:01 pm

Trying to keep the creativity and imagination in marketing, trying not to be controlled and managed by the many electronic resources you access, connect to or use on a daily basis?

Here is a list of ideas to keep the mystery (or creativity) in Electronic Marketing … or should I say the marketing in electronic marketing. read more »

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Electronic Marketing Marketing Frameworks My Articles

Types of Electronic Marketing Activities

May 9, 2009 – 9:35 pm

Developed from a review of leading research about electronic marketing and industry examples of the use of electronic resources in marketing, EMAM focuses on the activities that electronic resources enable us to do more effectively or efficiently.

So as new and differing resources are developed, they can be included. Therefore it’s underlying content coevolves with the changing landscape of marketing and technology. read more »

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Marketing Frameworks

Marketing is About Resources!

May 9, 2009 – 6:21 pm

Marketing is all about the resources!

A really interesting article written by Grönroos, in (1996) noted that we are increasingly seeing a move towards a more resource-oriented approach to marketing. This resource approach focuses on the management and planning of core competencies and resources, not just seeing the product as core.

He noted that it is the resources and core competencies of an organisation which forms the basis and foundation for successful market relationships, and not just the facilitation of an exchange – a sale, or the focus on the product offering. read more »

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