This post provides a discussion about expertise in the digital economy. Grounded in the fields of psychology and technology, knowledge is discussed in terms of the types of knowledge, scope of knowledge and acquisition and application of knowledge to help differentiate a novice from an expert with digital technologies. We are all not social web expertise, just like we are all not chefs or car mechanics.
Tag Archives: Technology
A Manifesto for Mystery in Electronic Marketing
May 12, 2009 – 5:01 pm
This post is a list of ideas to try and keep the mystery in Electronic Marketing or should we say the marketing in electronic marketing.
Types of Electronic Marketing Activities
May 9, 2009 – 9:35 pm
This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
Marketing is About Resources!
May 9, 2009 – 6:21 pm
This post is about the evolution of marketing away from focusing on the product offering to focusing on key resources such as people, technology, knowledge and time for effective marketing activities.
