This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.
Case Insights
Marketing’s evolution through technology
-
Subscribe by email
-
Tags
4P's 7P's Borden Branding Community Controlling Creativity Culliton Delivery Digital Media Ease of Use Electronic Marketing Electronic Technology EMAM Entertainment Evolution Expertise Gronroos Information Inspiration Kelly Page Knowledge Learning Marketing Marketing Mix McCarthy Measurement Mystery Needs Ning Participation Philosophy Planning Research Initiative Resources Services Marketing Mix Social Web TAM Technology Usability Usefulness User Generated Users Value Youth -
Recent posts
- DML2010: In reflection!
- DML2010: Sonia Livingstone on Youthful Participation in Digital Media
- DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
- DML 2010: Henry Jenkins on Diversifying Participation!
- DML 2010: Setting a Remit for Reflection!
- Digital Media Learning 2010: Inclusive, International & Participatory!
- If a picture says 1000 words – how do YOU see Marketing?
- Rage Against the X-Factor
- Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
- CASE Insights Speaks at Ignite Cardiff 2009
- The Web Makes Me Feel ….
- Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
- Measuring Social Web Expertise: Moving Beyond Usage Experience!
- The Mechanics of Social Web Expertise: What Really is an Expert?
- Getting Connected: Social Media & Marketing in a Networked Economy
-
Categories
- Articles (4)
- Books (1)
- Insights (4)
- Talks (8)
- Thoughts On (31)
- Access & Usage (1)
- Branding (1)
- Digital Media Learning (4)
- Electronic Marketing (4)
- Marketing Concept (4)
- Marketing Frameworks (4)
- Marketing Guides (1)
- Marketing Language (1)
- Online Retailing (1)
- Social Web (6)
- Usability (3)
- Web Emotion (1)
- Web Knowledge (5)
- WOM (1)
-
Archives
-
Tweets
- RT @adage: Nestle to Facebook Fans: Consider Yourself Embraced: Nestle, in a fit of intellectual property protectionism, info... http:// ... 29 mins ago
- RT @MarketingWeekEd: Expedia unveils new logo and marketing plans http://tinyurl.com/ylzxkxf 30 mins ago
- RT @mashable: Apple vs. Amazon: The E-Book War Rages On - http://bit.ly/98c61r 31 mins ago
- RT @Econsultancy: Nestle incites the social media mob after Greenpeace campaign http://bit.ly/ckQgdO 32 mins ago
- Often we must be mindful and compassionate that at best for learning, especially of/with digital media, first comes unlearning ... 2 hours ago
- @mediasnackers here is blog post: social media is user generated BUT is it user controlled? http://bit.ly/r4Hrm 2010/03/15
- RT @eMarketer: Stat of the day: Mobile ad spending in China will reach $699 million in 2012 | BRIC Mobile Report - http://bit.ly/bs5IrK 2010/03/15
- RT @mediasnackers: "Just as the violin is not the orchestra, social networking is not social media" http://bit.ly/cg2Nxn 2010/03/15
- Am talking at Cardiff's first Pecha Kucha Night (25th March) at Chapter: 20 pics for 20 secs each. For info. http://bit.ly/do7KeY 2010/03/12
- RT @mlfulton: Looking for research on social media? This database can help - http://bit.ly/6af3Ys 2010/03/04
Privacy Statement. Powered by WordPress & Sandbox Built by NativeHQ. Copyright: Case Insights. Rights reserved.
