Posts Tagged ‘Social Web’

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Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?

June 18th, 2009

tarzan_jane_800x600Me Tarzan – You Jane!

Can you imagine the impact on sales if we treated our customers like this? Well maybe in some ways we do, but our customers haven’t known any better! But that is changing, and changing quickly.

One of the biggest things we are seeing electronic technologies having an impact on in marketing is not just how we do marketing. Electronic technologies are changing the mindset behind how we view marketing, talk about marketing and the roles of who is involved in marketing. » Read more: Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?

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Posted in Marketing Concept, Marketing Language

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Measuring Social Web Expertise: Moving Beyond Usage Experience!

June 15th, 2009

If I’ve been driving a car for 20 years does that make me a mechanic? If I’ve been baking cakes for 10 years, does that make me a pastry chef? If I’ve been on Twitter for 2 years does that mean I am a social web expert? Often in the discussion of expertise about technologies, many fall into the trap of associating the length of usage as an indicator of expertise. In the blog entries mentioned in the previous post, many discussed ‘usage’ of social web technologies – how many years used, in what ways, which tools – as an indicator of expertise.

Technology usage as an indicator of expertise is not new or unique to the social web context, but is most certainly fatally flawed. » Read more: Measuring Social Web Expertise: Moving Beyond Usage Experience!

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Posted in My Articles, Web Knowledge

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The Mechanics of Social Web Expertise: What Really is an Expert?

June 15th, 2009

If I drive a car does that make me a mechanic? If I read a cookbook and bake a cake does that make me a chef? If I take my temperature does that make me a doctor? So what would make me a social web expert?

As the avid researcher I am, I did a little research to see what others had to say on the topic of social web expertise. By searching the phrase ‘social media expert’ on Google it returned  around 306,000 search results (I read the first two pages), on delicious 1027 bookmarks (of which I read 10) and I sat and painfully watched 6 of the 164 videos about it on YouTube. » Read more: The Mechanics of Social Web Expertise: What Really is an Expert?

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Posted in Books, Social Web, Web Knowledge

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Getting Connected: Social Media & Marketing in a Networked Economy

June 9th, 2009

Green WorldLast year I was asked by Cardiff University to deliver a lecture for the Cardiff Innovation Network (CIN) about Social Media and Marketing.

The request came after I’d published an article about the  implications of social networking sites like Facebook for the marketing profession. So on 4th March 2009, I delivered a 2 hour public presentation entitled Getting Connected: Social Media and Marketing in a Networked Economy to an audience of 108. » Read more: Getting Connected: Social Media & Marketing in a Networked Economy

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Posted in Social Web, Talks

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The Social Web: Its User-Generated, But Is It Really User-Controlled?

May 27th, 2009

User Generated ContentUser-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.

The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? » Read more: The Social Web: Its User-Generated, But Is It Really User-Controlled?

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Posted in Marketing Concept, Social Web

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National Theatre Wales: Engaging Theatre Through Digital Community

May 23rd, 2009

What I love about the concept of the new NTW, is that they aim to create theatre in a plethora of spaces – not just big venues, but community spaces as they want the community involved.

They want community members to debate theatre, to see and comment on theatre, and what goes on behind the scenes.

So what better way then to start in the digital space – through an online social network http://www.nationalthreatrewales.org » Read more: National Theatre Wales: Engaging Theatre Through Digital Community

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Posted in Case Insights, Social Web

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