The Social Web: Defining the Undefinable
Over the past few months I’ve been listening to many colleagues, peers, and researchers debate the value of social technologies in work, learning and play … and in this discuss what they “mean” by social media or social technologies and what is or isn’t a social technology. This exercise has a danger of getting caught up [...]
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Insight Story: Social Ways of Working in Higher Education
This blog post is a reflection of how social technologies are changing the way we work in higher education and their impact on the dominant discourse and thinking around organisational communications and our social ‘lived’ identities as organisations.
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Peter Economides – Everything communicates …
This blog post is about a talk delivered by Peter Economides, a brand strategist of Felix BNI, delivering a talk on ‘Rebranding Greece’ as a strategy moving forward out of the economic crisis. It poses some interesting views on the role and process of branding and the emergence of an entities brand image, from the communities within which it is embedded.
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Call for Papers: JCB Special Issue on Social Media
This blog post is about a call for papers for the Journal of Consumer Behaviour about ‘Social Media’. Deadline for submissions is 31st January 2011.
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Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?
This blog post is a summary and reflection of a talk given to a group of graduate students in School of Communications about managing your online ‘professional’ brand in the social web. It includes a series of steps to reflect on when considering how, where and in what way to use social web resources to grow one’s digital footprint and social capital.
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Building Social Brands Online
This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it!
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The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!
This blog post is about the Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly! In this post, we reflect on something that perhaps we should all reflect on: What do the terms ‘friends’, ‘friendship’ and the action ‘being friendly’ means to us, others and in our social worlds! An important reflection, especially before we add people to our FB profile; share or tag photos with/of them; email, text, call or hang out with them or better yet … invite them to be part of our world!
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Insight Story: Rage Against the X-Factor
This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor.
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Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
This post is about a talk given by Dr. Kelly Page from CASE Insights at Ignite Cardiff 2009. The presentation is about how we consider, evaluate, and measure expertise and use ‘usage’ as a proxy for knowledge of technology.
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Speaking at Ignite Cardiff 2009
This post is about Dr. Kelly Page from CASE Insights talking at Ignite Cardiff 2009. Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say?
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