Posts Tagged ‘Social Web’

Social Ways of Working in Higher Education

January 24th, 2012

Currently I sit on a task and finish group discussing the use and future of social technologies in my university. As a result I’ve been reflecting on how we think about the emerging developments in social technologies and their impact on the ways we work in academia. Like many organisations, social technologies are greatly influencing the ways we work in higher education. They are influencing not just our communication activities, but also the activities we do for education and learning, research and administration. In this, all that we do as educators, researchers, students and administrators within the higher education sector is organisational communications or more formally termed: engagement. For example: » Read more: Social Ways of Working in Higher Education

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Peter Economides – Everything communicates …

December 13th, 2011

Meaning making in this world is a complex interplay of texts, technology and behaviour richly embedded within a social web of personal-professional contexts. Today, I was given a rich reminder of this in the context of branding a country. A graduate student of mine, Panos Dalton Papakostis, posted a video on my Facebook wall. It was titled, ‘Re-branding Greece’ a video of a speech delivered by Peter Economides at the 11th “Aristotelis” Congress of EEDE in Thessaloniki. Peter is a brand strategist at Felix BNI who has worked with a list of leading consumer brands, from Apple to Heineken. My interest in this video is not the rich list of clients that Peter has worked with, nor the list of country-specific brand campaigns he shows as examples from which Greece can learn. Although these pose for interesting learning. My interest is his position and philosophy on a brand and the process of branding. Something many in organisational communications (or interested in meaning or sense making) can learn from. » Read more: Peter Economides – Everything communicates …

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Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

November 12th, 2010

Today, I spoke with a group of 15 doctoral candidates from the Media Technology and Society (MTS) program, here at Northwestern School of Communications about building your digital identity as a digital doctoral candidate (i.e., To Blog or Not to Blog!). My advice: listen and converse, but be strategic – about what, with whom, where and in what way, you grow your social capital through the social web.

As a doctoral student you often have many questions that arise throughout your research studies. These include » Read more: Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

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Building Social Brands Online

October 31st, 2010

How does an organisation, a person, a brand build social capital online?  Through change! How does it engage in social web platforms such as Facebook, Youtube, Flickr and Twitter? It takes time, unlearning old practice, skills and knowledge and learning new practice through listening, dialogue and experimentation. » Read more: Building Social Brands Online

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The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

October 15th, 2010

Who are your ‘friends’? Why are they your ‘friends’? And what characterises people as your ‘friends’? I’ve been thinking for a long time about writing a post about ‘friends’ … the word, it’s meanings (so many) and how with digital media (and Facebook) the term ‘friend’ is evolving because of the evolution in the social digital landscape within which we live, breath, work and socialise. In this we ponder how to some ‘friends’ in a digital space, is very different to ‘friends’ we connect with in an offline world! Where as to others the differential is minimal, and their reality is defined not by digital boundaries (online and offline) but by perceptual and emotional ones (values) and for others by physical boundaries (geography). So what do we mean by the term ‘friend’? » Read more: The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

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Rage Against the X-Factor

January 1st, 2010

Rage Against the X-Factor

How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?

‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!

CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. » Read more: Rage Against the X-Factor

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Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

October 17th, 2009

Wales Millennium CentreOn Thursday 15th October I gave a talk to an audience at Ignite Cardiff in the Wales Millennium Centre entitled: “If I drive a car does that make me a mechanic?”. It was 5 minute presentation in which I was trying to communicate a core message about how we consider, evaluate and measure knowledge in the age of fast pacing technology. » Read more: Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

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CASE Insights Speaks at Ignite Cardiff 2009

October 15th, 2009

ignite-cardiff Well tonight in Cardiff is the 3rd Ignite Cardiff event! So what is Ignite?

Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say? The entry on Wikipedia provides a more detailed overview of Ignite events around the world.

Well having thought about this scary prospect and being an academic who makes a living out of lecturing and talking, I thought I might just be up for the challenge. Can an academic really only talk for 5 minutes?

So tonight at Wales Millennium Centre, I’ll be joining a list of 15 other speakers to talk for 5 minutes on a topic of my choice. My presentation is entitled: “If I can drive does that make me a mechanic!” and stems from two earlier posts on this blog about “the mechanics of social web expertise” and “measuring social web expertise.” Most importantly though this presentation is about my dad!

This Ignite Cardiff event is being hosted in partnership with Cardiff Design Festival and organised by Cardiff Web Scene and sponsored by Box UK.

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The Web Makes Me Feel ….

July 16th, 2009

TWMMF

Is anybody exploring this question? Increasingly we see hundreds of reports telling us about how many people are using twitter, uploading photos to Flickr, the average number of friends we have on facebook.

But no one seems to be asking the deeper questions about how is the web making people feel? Or even discussing if this is an important question to ask? So we decided to ask it!

Over the last few months, I’ve had the fortune to work with some great people in the area of Social Web – DK and Mark from MediaSnackers and we’ve been asking just this question as part of a project called The Web Makes Me Feel (TWMMF)

TWMMF is a MediaSnackers project exploring the emotional responses to the web among 13-19 year olds in the UK. CASE Insights collaborated with MediaSnackers to analyse the data and produce a detailed report of insights from the findings. » Read more: The Web Makes Me Feel ….

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