So where are we evolving from? A mixer of ingredients!

Traditionally, marketers were seen as a mixer of ingredients … well, this is how Culliton in (1948) from Harvard Business School, McCarthy in (1960) from Michigan State University and Borden in (1964), from Harvard Business School, viewed and wrote about what marketers do! In essence, they saw that we mix elements together to create marketing strategies, campaigns and specific activities to implement these. read more »

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