The above quote from Plato provides a good foundation from which to begin this entry. The introduction of any written works, the start of any piece of performance – be it theatre, cinema, or even the birth of a new life is often championed to be a very important part of any life work.

It is from this from which we draw cues by which to define or classify the entity. From the cover of a book we determine if it is a fiction novel or biography. From the opening scenes of a performance, we infer if it is a comedy or musical? From the birth of a child we ask is it a boy or a girl?

I sometimes wonder, however if there really is such a thing as a beginning? Or does life and our experiences just continue to coevolve from one experience to the next in one long journey.

This post I hope is the first of many conversations about exploring and documenting marketing’s evolution through technology, however I am hesistant to call it the beginning.

Over the last 10 years (or maybe more), myself and colleagues in both industry and academe have been researching and documenting the adoption and use of electronic technology in marketing.

Observing, interviewing and writing about the impact electronic resources are having on marketing activities. So although this might be the first post on this blog for CASE Insights, it isn’t the beginning, but perhaps part of the journey.

CASE Insights is a research initiative that explores marketing’s evolution through technology and documents this journey through insights. This initiative is inspired not just by marketing and technologies themselves (although pretty cool!), it is inspired by a naturalist, a media philosopher and a group of artists!

• Charles Darwin, the naturalist and his studies about the diversity of life and his work the Origin of the Species
• Marshall McLuhan, the media philosopher and his work the Medium is the Massage about technology and societal meaning
• The Impressionists, the artists who used an innovative style to record contemporary life with new methods and techniques.

Each has provided an inspiration, although it is the love of technology and marketing practice that lies at the heart of CASE Insights.

The aim of this website www.caseinsights.com, is to share these insights and contribute to a wider dialogue about marketing’s evolution. Some writings here are current, some recent, while others are historical. The idea is to document marketing’s evolution through technology, be it to inform practice (or be informed), contribute to knowledge or educate tomorrow’s marketing professionals today.

« CASE Insights: Exploring Marketing’s Evolution Through Technology »

Share and Enjoy