Last night Cardiff Business School hosted, Mr David Roche, President of Hotels.com for an evening lecture about the Internet: Business, not as you know it! David introduced the audience to the data-informed and analytics led business model of Hotels.com.
It was an interesting talk that took us from the business model origins of Yahoo!, Google and Goto.com to the power of digital analytics and the loss of the high street travel retailer. read more
Why Mystery Matters?Today while sitting in the sun reading the June edition of Psychologies Magazine I read an article titled ‘Why Mystery matters?’. It provides an interesting insight into Tanis Taylor view of the effect of constantly trying to control, survey, monitor, examine, plan and audit every minute, every moment and every action in our daily lives … what happens … we lose the mystery!
We can explain everything … or at least we try to! read more
Developed from a review of leading research about electronic marketing and industry examples of the use of electronic resources in marketing, EMAM focuses on the activities that electronic resources enable us to do more effectively or efficiently.
So as new and differing resources are developed, they can be included. Therefore it’s underlying content coevolves with the changing landscape of marketing and technology. read more
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