Posts Tagged ‘Planning’

Hotels.com: Data Informed & Analytics Led Model of Business

February 11th, 2011

Last night Cardiff Business School hosted, Mr David Roche, President of Hotels.com for an evening lecture about the Internet: Business, not as you know it! David introduced the audience to the data-informed and analytics led business model of Hotels.com.

It was an interesting talk that took us from the business model origins of Yahoo!, Google and Goto.com to the power of digital analytics and the loss of the high street travel retailer. » Read more: Hotels.com: Data Informed & Analytics Led Model of Business

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Posted in Business Models, Talks, Web Knowledge

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Mystery in Electronic Marketing!

May 11th, 2009

question-markWhy Mystery Matters?

Today while sitting in the sun reading the June edition of Psychologies Magazine I read an article titled ‘Why Mystery matters?’. It provides an interesting insight into Tanis Taylor view of the effect of constantly trying to control, survey, monitor, examine, plan and audit every minute, every moment and every action in our daily lives … what happens … we lose the mystery!

We can explain everything … or at least we try to! » Read more: Mystery in Electronic Marketing!

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Posted in Electronic Marketing

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Types of Electronic Marketing Activities

May 9th, 2009

Developed from a review of leading research about electronic marketing and industry examples of the use of electronic resources in marketing, EMAM focuses on the activities that electronic resources enable us to do more effectively or efficiently.

So as new and differing resources are developed, they can be included. Therefore it’s underlying content coevolves with the changing landscape of marketing and technology. » Read more: Types of Electronic Marketing Activities

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Posted in Electronic Marketing, Marketing Frameworks, My Articles

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