This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?
Tag Archives: Planning
Types of Electronic Marketing Activities
May 9, 2009 – 9:35 pm
This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
