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	<title>Kelly Page ... &#187; Ning</title>
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		<title>National Theatre Wales: Engaging Theatre Through Digital Community</title>
		<link>http://caseinsights.com/index.php/2009/05/23/national-theatre-wales-engaging-theatre-through-digital-community/</link>
		<comments>http://caseinsights.com/index.php/2009/05/23/national-theatre-wales-engaging-theatre-through-digital-community/#comments</comments>
		<pubDate>Sat, 23 May 2009 01:01:29 +0000</pubDate>
		<dc:creator>Kelly Page</dc:creator>
				<category><![CDATA[Case Insights]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Community]]></category>
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		<description><![CDATA[This post is about the concept and launch of the new National Theatre Wales online community network. Based on a Ning network, the site aims to enage community members in a dialogue and debate about theatre in Wales.]]></description>
			<content:encoded><![CDATA[<p>What I love about the concept of the new <a title="National Theatre Wales" href="http://nationaltheatrewales.org">NTW</a>, is that they aim to create theatre in a plethora of spaces – not just big venues, but community spaces as they want the community involved.</p>
<p>They want community members to debate theatre, to see and comment on theatre, and what goes on behind the scenes.</p>
<p>So what better way then to start in the digital space &#8211; through an online social network <a title="National Theatre Wales" href="http://www.nationaltheatrewales.org">http://www.nationalthreatrewales.org</a><span id="more-204"></span></p>
<h3>Creating a Digital NTW Community Network</h3>
<p><a title="National Theatre Wales" href="http://www.nationaltheatrewales.org">NTW</a> teamed up with <a title="NativeHQ" href="http://www.nativehq.com">NativeHQ</a> to build an online community based on a <a title="Ning" href="http://www.ning.com">Ning Network</a> to enable an ongoing dialogue and conversation around theatre in Wales. It is an open network, so everyone can be part of the community be it audiences, actors, artists, directors, writers and collaborators.</p>
<p><a title="National Theatre Wales" href="http://www.nationaltheatrewales.org"><img class="aligncenter size-medium wp-image-193" title="National Theatre of Wales Site" src="http://caseinsights.com/wp-content/uploads/2009/05/picture-4-300x159.png" alt="National Theatre of Wales Site" width="300" height="159" /></a></p>
<p><strong>Visual Design:</strong> Using the visual design by <a title="Blog Post About Elfen Branding" href="http://caseinsights.com/index.php/2009/05/23/theatre-without-boundaries-through-a-digital-community/">Elfen</a>, it is clean and fresh, looking like an unfinished typed manuscript in style. Dotted lines represent no set-boundaries. It is not overbearing in clutter or too polished – it is raw! Albeit the use of a very bold colour scheme.</p>
<p><strong>Navigational Design:</strong> In functionality it is clean and easy to use. Simple and meaningful naming conventions enable simpe page traversal and function navigation and use.</p>
<p><strong>Value Design:</strong> In human value it provides a number of key functions to bring the community together. Often at these sites people ask ‘what can I do?’</p>
<p>Here members of the community can create a profile and connect to, blog about, discuss with, comment on, and share information, video, photographic content. They can share and converse about their craft. It is their space to have a voice about English language theatre in Wales.</p>
<p>With already 167 members, the community site that is the <a title="National Theatre Wales" href="http://www.nationaltheatrewales.org">National Theatre Wales</a> poses to engage and challenge even the most avid theatre buff!</p>
<p><a title="National Theatre Wales" href="http://www.nationaltheatrewales.org"><img class="aligncenter size-medium wp-image-194" title="National Theatre of Wales Members" src="http://caseinsights.com/wp-content/uploads/2009/05/picture-1-300x158.png" alt="National Theatre of Wales Members" width="300" height="158" /></a></p>
<p>« <a title="CASE Insights" href="http://www.caseinsights.com">CASE Insights</a>: Exploring Marketing’s Evolution Through Technology »</p>
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