This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web.
Tag Archives: Measurement
Mystery in Electronic Marketing!
May 11, 2009 – 2:14 am
This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?
