This post discusses the evolution of the marketing mindset and marketing language because of the impact and adoption of digital electronic resources. A key focus here is places on the role of the social web and the evolution of marketing from a Them & Us mentality to one of Me+We!
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Marketing’s evolution through technology
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Recent posts
- DML2010: In reflection!
- DML2010: Sonia Livingstone on Youthful Participation in Digital Media
- DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
- DML 2010: Henry Jenkins on Diversifying Participation!
- DML 2010: Setting a Remit for Reflection!
- Digital Media Learning 2010: Inclusive, International & Participatory!
- If a picture says 1000 words – how do YOU see Marketing?
- Rage Against the X-Factor
- Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
- CASE Insights Speaks at Ignite Cardiff 2009
- The Web Makes Me Feel ….
- Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
- Measuring Social Web Expertise: Moving Beyond Usage Experience!
- The Mechanics of Social Web Expertise: What Really is an Expert?
- Getting Connected: Social Media & Marketing in a Networked Economy
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Tweets
- RT @adage: Nestle to Facebook Fans: Consider Yourself Embraced: Nestle, in a fit of intellectual property protectionism, info... http:// ... 2010/03/19
- RT @MarketingWeekEd: Expedia unveils new logo and marketing plans http://tinyurl.com/ylzxkxf 2010/03/19
- RT @mashable: Apple vs. Amazon: The E-Book War Rages On - http://bit.ly/98c61r 2010/03/19
- RT @Econsultancy: Nestle incites the social media mob after Greenpeace campaign http://bit.ly/ckQgdO 2010/03/19
- Often we must be mindful and compassionate that at best for learning, especially of/with digital media, first comes unlearning ... 2010/03/19
- @mediasnackers here is blog post: social media is user generated BUT is it user controlled? http://bit.ly/r4Hrm 2010/03/15
- RT @eMarketer: Stat of the day: Mobile ad spending in China will reach $699 million in 2012 | BRIC Mobile Report - http://bit.ly/bs5IrK 2010/03/15
- RT @mediasnackers: "Just as the violin is not the orchestra, social networking is not social media" http://bit.ly/cg2Nxn 2010/03/15
- Am talking at Cardiff's first Pecha Kucha Night (25th March) at Chapter: 20 pics for 20 secs each. For info. http://bit.ly/do7KeY 2010/03/12
- RT @mlfulton: Looking for research on social media? This database can help - http://bit.ly/6af3Ys 2010/03/04
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