Tag Archives: Marketing

Electronic Marketing

Could Technologies Destroy Marketing?

May 12, 2009 – 4:53 pm

So as eletronic resources become even more powerful could they actually destroy the intrinsic essence or mystery of marketing at some point in the future …. because we lost the mystery of our markets? The mystery of people?

Imagine if we found answers for everything, could explain anything … we should therefore know how to market to you, to everyone? But perhaps more importantly, it is the imagination, the creativity of marketing that we would lose, not just the mystery of our markets! read more »

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Marketing Concept

CASE Insights on Marketing

May 9, 2009 – 6:34 pm

So how do we view marketing?

Leaving a Footprint!CASE Insights comes from a differing mindset of marketing than is traditionally held by many.

Focusing on a social-system world view that places emphasis on social networks and developing insights from case examples, we see marketing as a dialogue with many participants and communities in order to create and deliver real human value.

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Marketing Frameworks

Marketing is About Resources!

May 9, 2009 – 6:21 pm

Marketing is all about the resources!

A really interesting article written by Grönroos, in (1996) noted that we are increasingly seeing a move towards a more resource-oriented approach to marketing. This resource approach focuses on the management and planning of core competencies and resources, not just seeing the product as core.

He noted that it is the resources and core competencies of an organisation which forms the basis and foundation for successful market relationships, and not just the facilitation of an exchange – a sale, or the focus on the product offering. read more »

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Marketing Frameworks

Marketing’s Evolution

May 9, 2009 – 6:04 pm

So where are we evolving from? A mixer of ingredients! growth-small

Traditionally, marketers were seen as a mixer of ingredients … well, this is how Culliton in (1948) from Harvard Business School, McCarthy in (1960) from Michigan State University and Borden in (1964), from Harvard Business School, viewed and wrote about what marketers do! In essence, they saw that we mix elements together to create marketing strategies, campaigns and specific activities to implement these. read more »

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