Dr. Kelly Page

Exploring digital social ways in organizational communications.

Posts Tagged ‘Marketing’

Podcast Series: Introduction to Marketing

March 29th, 2011

With the 2nd edition of our Marketing Book on the shelves since December 2010, I’m happy to announce that our author podcast summaries for each Chapter in the book are now freely available on iTunes.

My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.

If you are a student taking Marketing for the first time, or just interested in reviewing your knowledge, these podcast summaries will provide a useful review to aid you in your revision of the material covered in each chapter of our book. If interested in learning more about some of the specific areas of Marketing such as Digital, Services, International or Retailing, download just the specific chapters and have a listen.

These podcast are freely available on iTunes for all who are learning about, interested in or students of marketing.

Smiles

Kelly

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Posted in Books, Marketing Education, Talks

Tags: Digital Media Learning Marketing

The Educational Value of Academic Publishing

August 28th, 2010

Have you ever wondered the educational value of academic publishing? Wondered how the research we do filters into the classroom? Maybe not! This is not something often discussed and debated in business academia, where the ethos and culture is driven to publish in top-tier academic peer-review (?) journals. However, for some of us, behind closed doors, in secret we are also engage in another publishing activity. An activity not often discussed with high esteem or value by research-driven colleagues, where the words “I’m writing a textbook” seem like sinister words. However, if we really think about the educational value of academic publishing, it is textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”. » Read more: The Educational Value of Academic Publishing

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Posted in Books, Marketing Education

Tags: Inspiration Knowledge Marketing Youth

AM Conference 2010: Discovering a New DNA of Marketing Academe

July 10th, 2010

Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. » Read more: AM Conference 2010: Discovering a New DNA of Marketing Academe

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Posted in Digital Media Learning, Marketing Education, Talks

Tags: Digital Media Knowledge Marketing

Digital Media Literacy in Business, Media Management & Marketing

June 23rd, 2010

1CEMFH Last week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!

The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! » Read more: Digital Media Literacy in Business, Media Management & Marketing

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Posted in Digital Media Learning, Marketing Education

Tags: Digital Media Education Knowledge Learning Literacy Marketing

Martin Evans: A Tribute

May 19th, 2010

This week, Cardiff Business School mourns the passing of a great scholar, Mr. Martin Evans. This blog post is a tribute to his life and career in Marketing. To read more about Martin Evans and to read the thoughts of his colleagues, friends and students, visit the Online Book of Condolence. He was an inspiring scholar and colleague.

Martin Evans

“A contributor to knowledge”; “a creator of impact”; ”a giving citizen in the academic research community”: all are most certainly terms that describe Martin Evans. Martin Evans was not just a teacher, or a lecturer. He was also an inspiring research scholar whose research interest and research integrity was grounded first and foremost in making a contribution to knowledge in the fields of Direct and Interactive Marketing, Consumer Behaviour and Marketing Research. » Read more: Martin Evans: A Tribute

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Posted in People

Tags: Electronic Marketing Inspiration Marketing

Ada Lovelace Pledge: Prof. Donna Hoffman

March 25th, 2010

On the 24th March, we celebrate Ada Lovelace Day. This is a day that recognises the contribution of women in technology and science. It is so named after the world’s first programmer – Ada Lovelace. On this day it is encouraged to post a blog about a women in technology and science we most admire. So who do I most admire? » Read more: Ada Lovelace Pledge: Prof. Donna Hoffman

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Posted in Electronic Marketing, People, Thoughts On

Tags: Electronic Marketing Inspiration Marketing

If a picture says 1000 words – how do YOU see Marketing?

January 14th, 2010

If I say the word marketing – what do you think of? What image comes into your head? Who do you think of?

We are creating a story of how people REALLY see marketing – not in words, but in pictures!

I’ve been asked to give a presentation entitled Marketing for a public presentation on the 25th of March at Chapter, in Cardiff. So, I want to build a presentation about how YOU see marketing? Not how I see it.

This presentation is not a usual academic lecture about research, case studies, or the state of Business Schools or higher Education in the UK (How Boring!!). This is far more interesting. It is for the first ever Pecha Kucha Night in Cardiff … so I want to do something a little different. » Read more: If a picture says 1000 words – how do YOU see Marketing?

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Posted in Marketing Concept, Talks

Tags: Marketing Story

Usability is a Marketing Thing!

May 14th, 2009

This week was started by editing a research paper about what characteristics of a user influence their evaluation of web usability. This we are reserching not from a systems or technological perspective, but a marketing one. What are the marketing implications?

Is Usability a Marketing Thing?

No longer just the domain of web designers, system developers and the technological proficient. For marketers this area is of increasing interest as our communities (consumers, clients, buyers, customers, our fellow marketers), and even ourselves are facing greater technological interaction. » Read more: Usability is a Marketing Thing!