If a picture says 1000 – How do YOU see marketing is a project to create a visual story about how real people in real job see marketing. What it’s about? It’s impact and role in society? Friends, followers and connections are encouraged to send in a pic of how they see marketing to be included in a presentation.
Tag Archives: Marketing
Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
June 18, 2009 – 2:23 am
This post discusses the evolution of the marketing mindset and marketing language because of the impact and adoption of digital electronic resources. A key focus here is places on the role of the social web and the evolution of marketing from a Them & Us mentality to one of Me+We!
Usability is a Marketing Thing!
May 14, 2009 – 1:16 am
This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.
Could Technologies Destroy Marketing?
May 12, 2009 – 4:53 pm
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
CASE Insights on Marketing
May 9, 2009 – 6:34 pm
This post provides an overview of how CASE Insights view marketing and its evolution because of electronic technologies.
Marketing is About Resources!
May 9, 2009 – 6:21 pm
This post is about the evolution of marketing away from focusing on the product offering to focusing on key resources such as people, technology, knowledge and time for effective marketing activities.
Marketing’s Evolution
May 9, 2009 – 6:04 pm
Marketing is constantly evolving as the resources by which we conduct and manage marketing activities evolves. This post on CASE Insights provides a commentary on the evolution of marketing activities from a mixer of ingredients to a participant in a dialogue and community. The post also introduces EMAM, an adaptive framework introduced by Dr. Kelly Page, upon which the management and implementation of marketing activities can be organised.
