This is a blog post about the educational value of academic publishing, and the role of textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”.
Tag Archives: Marketing
AM Conference 2010: Discovering a New DNA of Marketing Academe
July 10, 2010 – 6:56 pm
This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today.
Digital Media Literacy in Business Management & Marketing
June 23, 2010 – 3:39 am
This blog post is about the what, how and why Digital Media Literacy is important in Business Management and Marketing education; the reason I started CASE Insights and how it is evolving.
Martin Evans: A Tribute
May 19, 2010 – 4:11 pm
This blog post is a tribute to the life and career in Marketing of Mr. Martin Evans. In the fields of Direct and Interactive Marketing, Consumer Behaivour and Marketing Research he was an inspiring research scholar, mentor, colleague, teacher and friend.
Ada Lovelace Pledge: Prof. Donna Hoffman
March 25, 2010 – 12:51 pm
This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing.
If a picture says 1000 words – how do YOU see Marketing?
January 14, 2010 – 4:30 pm
If a picture says 1000 – How do YOU see marketing is a project to create a visual story about how real people in real job see marketing. What it’s about? It’s impact and role in society? Friends, followers and connections are encouraged to send in a pic of how they see marketing to be included in a presentation.
Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
June 18, 2009 – 2:23 am
This post discusses the evolution of the marketing mindset and marketing language because of the impact and adoption of digital electronic resources. A key focus here is places on the role of the social web and the evolution of marketing from a Them & Us mentality to one of Me+We!
Usability is a Marketing Thing!
May 14, 2009 – 1:16 am
This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.
Could Technologies Destroy Marketing?
May 12, 2009 – 4:53 pm
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
CASE Insights on Marketing
May 9, 2009 – 6:34 pm
This post provides an overview of how CASE Insights view marketing and its evolution because of electronic technologies.
