Podcast Series: Introduction to Marketing
This blog post is about the podcast author summaries for my book, Marketing being freely available on iTunes. My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.
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Building Social Brands Online
This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it!
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Insight Story: Discovering a New DNA of Marketing Academe
This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today.
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Digital Media Literacy in Business, Media Management & Marketing
This blog post is about the what, how and why Digital Media Literacy is important in Business, Media Management and Marketing theory, education and practice; the reason I started CASE Insights and how it is evolving.
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Martin Evans: A Tribute
This blog post is a tribute to the life and career in Marketing of Mr. Martin Evans. In the fields of Direct and Interactive Marketing, Consumer Behaivour and Marketing Research he was an inspiring research scholar, mentor, colleague, teacher and friend.
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Ada Lovelace Pledge: Prof. Donna Hoffman
This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing.
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Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
This post discusses the evolution of the marketing mindset and marketing language because of the impact and adoption of digital electronic resources. A key focus here is places on the role of the social web and the evolution of marketing from a Them & Us mentality to one of Me+We!
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Usability is a Marketing Thing!
This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.
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Could Technologies Destroy Marketing?
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
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CASE Insights on Marketing
This post provides an overview of how CASE Insights view marketing and its evolution because of electronic technologies.
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