Marketing is About Resources!
This post is about the evolution of marketing away from focusing on the product offering to focusing on key resources such as people, technology, knowledge and time for effective marketing activities.
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Marketing’s Evolution
Marketing is constantly evolving as the resources by which we conduct and manage marketing activities evolves. This post on CASE Insights provides a commentary on the evolution of marketing activities from a mixer of ingredients to a participant in a dialogue and community. The post also introduces EMAM, an adaptive framework introduced by Dr. Kelly Page, upon which the management and implementation of marketing activities can be organised.
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