This is a blog post about the educational value of academic publishing, and the role of textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”.
Tag Archives: Knowledge
AM Conference 2010: Discovering a New DNA of Marketing Academe
July 10, 2010 – 6:56 pm
This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today.
Digital Media Literacy in Business Management & Marketing
June 23, 2010 – 3:39 am
This blog post is about the what, how and why Digital Media Literacy is important in Business Management and Marketing education; the reason I started CASE Insights and how it is evolving.
Digital Media Learning 2010: Inclusive, International & Participatory!
February 19, 2010 – 1:10 am
This post is about the DML 2010 Conference. Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego.
Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
October 17, 2009 – 4:24 pm
This post is about a talk given by Dr. Kelly Page from CASE Insights at Ignite Cardiff 2009. The presentation is about how we consider, evaluate, and measure expertise and use ‘usage’ as a proxy for knowledge of technology.
CASE Insights Speaks at Ignite Cardiff 2009
October 15, 2009 – 5:03 pm
This post is about Dr. Kelly Page from CASE Insights talking at Ignite Cardiff 2009. Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say?
Measuring Social Web Expertise: Moving Beyond Usage Experience!
June 15, 2009 – 6:18 am
This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web.
The Mechanics of Social Web Expertise: What Really is an Expert?
June 15, 2009 – 4:52 am
This post provides a discussion about expertise in the digital economy. Grounded in the fields of psychology and technology, knowledge is discussed in terms of the types of knowledge, scope of knowledge and acquisition and application of knowledge to help differentiate a novice from an expert with digital technologies. We are all not social web expertise, just like we are all not chefs or car mechanics.
