Tag Archives: Knowledge

Talk: Developing Products in Volatile Markets

This blog post includes a narrative of key points made by Professor Costas Andriopoulos during his talk at the Cardiff University Innovation Network seminar on 25th January 2012.

Storified by Kelly Page
Thu, Jan 26 2012 12:00:13 ยท
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Developing New Products in Volatile Markets

This is a narrative of key points made by Professor Costas Andriopoulos during his talk at the Cardiff University Innovation Network seminar on 25th January 2012.

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  2. Professor Costas Andriopoulos is Professor of Strategy in Cardiff Business School, Cardiff University. He joined the school in September 2010 and brings with him a wealth of industry and academic insight into organisational culture and leadership in firms that innovate, adapt and survive during volatile market conditions. 
    His research interests include organisational ambidexterity, tensions and paradoxes, strategic decision making in product development, market orientation and innovation management and new product development. His papers have appeared in European Journal of Marketing, Journal of Strategic Marketing, Human Relations, Long Range Planning, Organization Science, amongst many others. 
    Outlined in the remainder of this post are the tweets containing quotes of ideas, thoughts and comments presented during his Cardiff Innovation Network presentation. 
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    Talking to the Innovation Network (Cardiff University) tomorrow! Please find more info by clicking on innovation-network.org.uk/…
  4. The presentation was held in the Main Building, Park Place, at Cardiff University. 
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    The room is filling up at @cardiffuni seminar hosted by #innovatewales on production innovation in volatile markets by Prof @candriopoulos
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    Louise Casella is chair tonights seminar #innovatewales opens talk about companies who innovate during a recession wherein costs are lower
  7. Louise Casella is the Director of Strategic Development at Cardiff University. Louise introduced Professor Costas Andriopoulos presentation noting how important the topic and context was in such a current climate in Wales, the UK and internationally for many organisations. The background upon which the talk was based was years of research in the field interviewing, observing and documenting the practices of organizations in the United States, wherein a majority were located in Silicon Valley. 
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    @candriopoulos visited silicon valley to learn about product innovation in a variety of companies from medical to consumer companies
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    @candriopoulos “May you live in interesting time” Chinese curse, to inform learning from the new reality #innovatewales
  10. In this it was interesting the parallels between the  times we find ourselves as individuals and organisations facing and working through an economic recession, a time with increasing need to reflect on organisational practices to learn more about our new reality. With this in mind, Professor Andriopoulos discussed the importance of adaption and agility in order to survive and prosper in such volatile times.
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    @candriopoulos “companies are struggling, managers in companies like Blockbuster, @borders and @polarid did not adapt” #innovatewales
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    @candriopoulos “people move on, companies need to adapt. @polaroid focus on instant photography, but people move to digital” #innovatewales
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    @candriopoulos “Disruptive – ideas, products, companies that disrupt the business model … @amazon @lovefilm are disruptors” #innovatewales
  15. He introduced the importance of understanding what we mean by disruption and awareness of market dynamics that lead to disruption and the blindness that can occur in many organisations. 
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    @candriopoulos “when I hear companies say we r the best, have best products and technology I get worried. Why it = blindness” #innovatewales
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    @candriopoulos “Size, age & success of a company = blindness. We need to adapt. We need to go digital” #innovatewales
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    @candriopoulos “many firms underestimate the time needed to change, to adapt, to go digital” #innovatewales
  19. An number of interesting examples were presented showing organisations that had adapted and changed over time, evolving and diversifying from the focus of their original business model. To survive they had to adapt. 
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    @candriopoulos “We have to adapt. E.g., @3M started business in mining. @AmericanExpress started in express delivery.” #innovatewales
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    @candriopoulos “managing innovation and adapt to external environment is critical, but difficult” #innovatewales #innovate
  22. Professor Andriopoulos then moved on to discuss the importance of ambidexterity in organisational culture and leadership in firms whom successfully innovated. By these he refers to the need to think in two streams based on the temporal nature of our focus, focusing both on the now and for tomorrow. 
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    @candriopoulos “while I’m working today, we have to think about the future technology to innovate.” #innovatewales #innovate #innovation
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    @candriopoulos “We need to work in two streams to innovate. Today & Tomorrow. Each stream is managed differently” #innovatewales #innovation
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    @candriopoulos “#ambidexterity = being able to work in the middle of exploiting current & exploring future opportunities” #innovateswales

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A Wiki Way of Learning

A Wiki Way of Learning is the title of a study I’ve been working on over the past two years in collaboration with Professor Martin Weller (Open University). The study explores the design, use and effect of Wiki technology for collaborative learning in postgraduate management education.

Collaborative learning has a diverse meaning, from group or team-based working, to peer-to-peer interaction on shared tasks. With the rise in dynamic ubiquitous digital technologies has provided another rich layer to collaborative learning as the need to learn how to collaborate now coexists with the need to learn how to use digital technologies. read more »

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Hotels.com: Data Informed & Analytics Led Model of Business

Last night Cardiff Business School hosted, Mr David Roche, President of Hotels.com for an evening lecture about the Internet: Business, not as you know it! David introduced the audience to the data-informed and analytics led business model of Hotels.com.

It was an interesting talk that took us from the business model origins of Yahoo!, Google and Goto.com to the power of digital analytics and the loss of the high street travel retailer. read more »

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The Professional Socialisation of Digital Knowledge & Learning

This week I gave a talk at Northwestern in the School of Communication. Part of my talk was inspired by some of my past work and my evolution in how I consider and see Digital Knowledge and Learning. In this blog post I touch on an element of this story, the professional socialisation of digital knowledge and learning and why ‘social context’ of ‘learning about’ and ‘using’ digital technology, is important in life and therefore in technology research. read more »

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The Educational Value of Academic Publishing

Have you ever wondered the educational value of academic publishing? Wondered how the research we do filters into the classroom? Maybe not! This is not something often discussed and debated in business academia, where the ethos and culture is driven to publish in top-tier academic peer-review (?) journals. However, for some of us, behind closed doors, in secret we are also engage in another publishing activity. An activity not often discussed with high esteem or value by research-driven colleagues, where the words “I’m writing a textbook” seem like sinister words. However, if we really think about the educational value of academic publishing, it is textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”. read more »

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AM Conference 2010: Discovering a New DNA of Marketing Academe

Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. read more »

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Digital Media Literacy in Business, Media Management & Marketing

1CEMFHLast week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!

The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! read more »

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Digital Media Learning 2010: Inclusive, International & Participatory!

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Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego over the next three days. The 2010 Digital Media Learning Conference (San Diego, USA).

Today finds me at the start of the conference hosted University of California Humanities Research Institute at the UC Irvine campus in San Diego. The next 3 days over 500 digital media delegates form around the world are coming together to deliver, attend and discuss at over 60 panel session about digital media learning and literacy in society, education, and policy. As noted in the conference press release as to why this is so important: read more »

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Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

Wales Millennium CentreOn Thursday 15th October I gave a talk to an audience at Ignite Cardiff in the Wales Millennium Centre entitled: “If I drive a car does that make me a mechanic?”. It was 5 minute presentation in which I was trying to communicate a core message about how we consider, evaluate and measure knowledge in the age of fast pacing technology. read more »

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CASE Insights Speaks at Ignite Cardiff 2009

ignite-cardiff Well tonight in Cardiff is the 3rd Ignite Cardiff event! So what is Ignite?

Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say? The entry on Wikipedia provides a more detailed overview of Ignite events around the world.

Well having thought about this scary prospect and being an academic who makes a living out of lecturing and talking, I thought I might just be up for the challenge. Can an academic really only talk for 5 minutes?

So tonight at Wales Millennium Centre, I’ll be joining a list of 15 other speakers to talk for 5 minutes on a topic of my choice. My presentation is entitled: “If I can drive does that make me a mechanic!” and stems from two earlier posts on this blog about “the mechanics of social web expertise” and “measuring social web expertise.” Most importantly though this presentation is about my dad!

This Ignite Cardiff event is being hosted in partnership with Cardiff Design Festival and organised by Cardiff Web Scene and sponsored by Box UK.

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