Posts Tagged ‘Knowledge’

Talk: Developing Products in Volatile Markets

January 26th, 2012

This blog post includes a narrative of key points made by Professor Costas Andriopoulos during his talk at the Cardiff University Innovation Network seminar on 25th January 2012. » Read more: Talk: Developing Products in Volatile Markets

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A Wiki Way of Learning

February 15th, 2011

A Wiki Way of Learning is the title of a study I’ve been working on over the past two years in collaboration with Professor Martin Weller (Open University). The study explores the design, use and effect of Wiki technology for collaborative learning in postgraduate management education.

Collaborative learning has a diverse meaning, from group or team-based working, to peer-to-peer interaction on shared tasks. With the rise in dynamic ubiquitous digital technologies has provided another rich layer to collaborative learning as the need to learn how to collaborate now coexists with the need to learn how to use digital technologies. » Read more: A Wiki Way of Learning

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Hotels.com: Data Informed & Analytics Led Model of Business

February 11th, 2011

Last night Cardiff Business School hosted, Mr David Roche, President of Hotels.com for an evening lecture about the Internet: Business, not as you know it! David introduced the audience to the data-informed and analytics led business model of Hotels.com.

It was an interesting talk that took us from the business model origins of Yahoo!, Google and Goto.com to the power of digital analytics and the loss of the high street travel retailer. » Read more: Hotels.com: Data Informed & Analytics Led Model of Business

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The Professional Socialisation of Digital Knowledge & Learning

November 5th, 2010

This week I gave a talk at Northwestern in the School of Communication. Part of my talk was inspired by some of my past work and my evolution in how I consider and see Digital Knowledge and Learning. In this blog post I touch on an element of this story, the professional socialisation of digital knowledge and learning and why ‘social context’ of ‘learning about’ and ‘using’ digital technology, is important in life and therefore in technology research. » Read more: The Professional Socialisation of Digital Knowledge & Learning

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The Educational Value of Academic Publishing

August 28th, 2010

Have you ever wondered the educational value of academic publishing? Wondered how the research we do filters into the classroom? Maybe not! This is not something often discussed and debated in business academia, where the ethos and culture is driven to publish in top-tier academic peer-review (?) journals. However, for some of us, behind closed doors, in secret we are also engage in another publishing activity. An activity not often discussed with high esteem or value by research-driven colleagues, where the words “I’m writing a textbook” seem like sinister words. However, if we really think about the educational value of academic publishing, it is textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”. » Read more: The Educational Value of Academic Publishing

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AM Conference 2010: Discovering a New DNA of Marketing Academe

July 10th, 2010

Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. » Read more: AM Conference 2010: Discovering a New DNA of Marketing Academe

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Digital Media Literacy in Business, Media Management & Marketing

June 23rd, 2010

1CEMFHLast week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!

The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! » Read more: Digital Media Literacy in Business, Media Management & Marketing

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Digital Media Learning 2010: Inclusive, International & Participatory!

February 19th, 2010

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Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego over the next three days. The 2010 Digital Media Learning Conference (San Diego, USA).

Today finds me at the start of the conference hosted University of California Humanities Research Institute at the UC Irvine campus in San Diego. The next 3 days over 500 digital media delegates form around the world are coming together to deliver, attend and discuss at over 60 panel session about digital media learning and literacy in society, education, and policy. As noted in the conference press release as to why this is so important: » Read more: Digital Media Learning 2010: Inclusive, International & Participatory!

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Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

October 17th, 2009

Wales Millennium CentreOn Thursday 15th October I gave a talk to an audience at Ignite Cardiff in the Wales Millennium Centre entitled: “If I drive a car does that make me a mechanic?”. It was 5 minute presentation in which I was trying to communicate a core message about how we consider, evaluate and measure knowledge in the age of fast pacing technology. » Read more: Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

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CASE Insights Speaks at Ignite Cardiff 2009

October 15th, 2009

ignite-cardiff Well tonight in Cardiff is the 3rd Ignite Cardiff event! So what is Ignite?

Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say? The entry on Wikipedia provides a more detailed overview of Ignite events around the world.

Well having thought about this scary prospect and being an academic who makes a living out of lecturing and talking, I thought I might just be up for the challenge. Can an academic really only talk for 5 minutes?

So tonight at Wales Millennium Centre, I’ll be joining a list of 15 other speakers to talk for 5 minutes on a topic of my choice. My presentation is entitled: “If I can drive does that make me a mechanic!” and stems from two earlier posts on this blog about “the mechanics of social web expertise” and “measuring social web expertise.” Most importantly though this presentation is about my dad!

This Ignite Cardiff event is being hosted in partnership with Cardiff Design Festival and organised by Cardiff Web Scene and sponsored by Box UK.

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