EMAM or ‘Electronic Marketing Activity Management’ is a framework for looking at how electronic resources are being used in marketing activities to help us manage them.
This framework was developed with a differing mindset of marketing than is traditionally held by many. Here we see marketing as a dialogue with many participants and communities in order to create and deliver value. » Read more: Introducing EMAM!
Traditionally, marketers were seen as a mixer of ingredients … well, this is how Culliton in (1948) from Harvard Business School, McCarthy in (1960) from Michigan State University and Borden in (1964), from Harvard Business School, viewed and wrote about what marketers do! In essence, they saw that we mix elements together to create marketing strategies, campaigns and specific activities to implement these. » Read more: Marketing’s Evolution
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