This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
Tag Archives: Inspiration
Is this the Beginning?
May 4, 2009 – 11:25 pm
This post is about the motivation and inspiration behind CASE Insights, a research initiative that explores marketing’s evolution through technology.
