Tag Archives: Inspiration

Tanya Saracho – Collaboration Shapes Us!

Who we are is because of who and what we interact with, the experiences we have and the experiences of others close to us. These experiences are both mediated by digital social technologies and are unmediated or face-to-face. In essence, life and living is a series of interactions. It is an ongoing dynamic process of collaboration, social and situational interactions that over time shape who we are, what we do, and how we see the world. Beyond school and for many beyond university, much of who we become is shaped be our world of work and the communication and interactions within that world. Today while reading about the Arts Alliance Illinois, a state initiative to raise the profile of the Arts and Arts Education throughout the state of Illinois, I stumbled upon a video of a talk delivered about the work life story of  - Tanya Saracho. A talk in which Tanya explains how collaboration in her workplace shaped her, her voice, the voices of those around her and their creative process which grew into a theatre company. read more »

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The Educational Value of Academic Publishing

Have you ever wondered the educational value of academic publishing? Wondered how the research we do filters into the classroom? Maybe not! This is not something often discussed and debated in business academia, where the ethos and culture is driven to publish in top-tier academic peer-review (?) journals. However, for some of us, behind closed doors, in secret we are also engage in another publishing activity. An activity not often discussed with high esteem or value by research-driven colleagues, where the words “I’m writing a textbook” seem like sinister words. However, if we really think about the educational value of academic publishing, it is textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”. read more »

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Martin Evans: A Tribute

Martin EvansThis week, Cardiff Business School mourns the passing of a great scholar, Mr. Martin Evans. This blog post is a tribute to his life and career in Marketing. To read more about Martin Evans and to read the thoughts of his colleagues, friends and students, visit the Online Book of Condolence. He was an inspiring scholar and colleague.

Martin Evans

“A contributor to knowledge”; “a creator of impact”;  ”a giving citizen in the academic research community”: all are most certainly terms that describe Martin Evans. Martin Evans was not just a teacher, or a lecturer. He was also an inspiring research scholar whose research interest and research integrity was grounded first and foremost in making a contribution to knowledge in the fields of Direct and Interactive Marketing, Consumer Behaviour and Marketing Research. read more »

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Ada Lovelace Pledge: Prof. Donna Hoffman

Ada Lovelace On the 24th March, we celebrate Ada Lovelace Day. This is a day that recognises the contribution of women in technology and science. It is so named after the world’s first programmer – Ada Lovelace. On this day it is encouraged to post a blog about a women in technology and science we most admire. So who do I most admire? read more »

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Could Technologies Destroy Marketing?

So as eletronic resources become even more powerful could they actually destroy the intrinsic essence or mystery of marketing at some point in the future …. because we lost the mystery of our markets? The mystery of people?

Imagine if we found answers for everything, could explain anything … we should therefore know how to market to you, to everyone? But perhaps more importantly, it is the imagination, the creativity of marketing that we would lose, not just the mystery of our markets! read more »

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Is this the Beginning?

“The Beginning is the most important part of the work”
Plato (427 BC – 347 BC)
The Republic

The above quote from Plato provides a good foundation from which to begin this entry. The introduction of any written works, the start of any piece of performance – be it theatre, cinema, or even the birth of a new life is often championed to be a very important part of any life work.

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