This post is about the evolution of marketing away from focusing on the product offering to focusing on key resources such as people, technology, knowledge and time for effective marketing activities.
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Marketing’s evolution through technology
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Recent posts
- DML2010: In reflection!
- DML2010: Sonia Livingstone on Youthful Participation in Digital Media
- DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
- DML 2010: Henry Jenkins on Diversifying Participation!
- DML 2010: Setting a Remit for Reflection!
- Digital Media Learning 2010: Inclusive, International & Participatory!
- If a picture says 1000 words – how do YOU see Marketing?
- Rage Against the X-Factor
- Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
- CASE Insights Speaks at Ignite Cardiff 2009
- The Web Makes Me Feel ….
- Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
- Measuring Social Web Expertise: Moving Beyond Usage Experience!
- The Mechanics of Social Web Expertise: What Really is an Expert?
- Getting Connected: Social Media & Marketing in a Networked Economy
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Tweets
- RT @mlfulton: Looking for research on social media? This database can help - http://bit.ly/6af3Ys 2010/03/04
- RT @dmlcentral: A provocative, cautionary video on the expanding nature of the "googlesphere" http://bit.ly/94bp6Q 2010/03/04
- RT @timbuckteeth: "Our audiences are not audiences at all, but creators. Our job is not to lecture but to enable." - Mike Wesch. 2010/03/01
- RT @guardiantech: Europe responds to Google, Yelp faces court and Sellaband is sold http://bit.ly/be0tov 2010/02/25
- RT @guardiantech: Breakfast briefing: Apple passes 10 billion (explicitly?), Google's travails, and tweetiness http://bit.ly/cHFWck 2010/02/25
- RT @eMarketer: Social media, blogs and search engine optimization more cost-effective for lead gen - http://bit.ly/bXSY11 2010/02/25
- RT @timoreilly: 10 secrets of digital publishing no one will tell you http://bit.ly/aipXdh Liveblogging from #toc #ebooks 2010/02/24
- RT @eMarketer: Stat of the day: US local online ad spend will hit 36.7 billion in 2014, up from 17.5 billion in 2010 (Via @BIAKelsey) 2010/02/24
- RT @drkellypage: Design, research & teaching: Differing but related contexts of DML enabling diversified participation #dml2010 2010/02/20
- Can we profile the complexity of DM knowledge and skills? Come to talk sat 8am & discuss Digital Media Expertise :-) #dml2010 2010/02/20
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