They want community members to debate theatre, to see and comment on theatre, and what goes on behind the scenes.

So what better way then to start in the digital space – through an online social network http://www.nationalthreatrewales.org

Creating a Digital NTW Community Network

NTW teamed up with NativeHQ to build an online community based on a Ning Network to enable an ongoing dialogue and conversation around theatre in Wales. It is an open network, so everyone can be part of the community be it audiences, actors, artists, directors, writers and collaborators.

Visual Design: Using the visual design by Elfen, it is clean and fresh, looking like an unfinished typed manuscript in style. Dotted lines represent no set-boundaries. It is not overbearing in clutter or too polished – it is raw! Albeit the use of a very bold colour scheme.

Navigational Design: In functionality it is clean and easy to use. Simple and meaningful naming conventions enable simpe page traversal and function navigation and use.

Value Design: In human value it provides a number of key functions to bring the community together. Often at these sites people ask ‘what can I do?’

Here members of the community can create a profile and connect to, blog about, discuss with, comment on, and share information, video, photographic content. They can share and converse about their craft. It is their space to have a voice about English language theatre in Wales.

With already 167 members, the community site that is the National Theatre Wales poses to engage and challenge even the most avid theatre buff!

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The Housewarming!

Last night in the Castle Arcade (Cardiff) was the housewarming for the National Theatre Wales (NTW) which included the launch of the theatres new online community network. From a branding, a technology and theatre perspective, this is very exciting!

Take a very inspiring and innovative theatre organisation (NTW), a passionate creative design team (Elfen), and a social web duo (NativeHQ), who understand what the social web is all about, and you get a fantastic meeting of minds, values and creative genius.

Together they have created http://www.nationaltheatrewales.org

The NTW Idea!

NTW is non-building based organisation with the aim to develop English-language theatre in Wales. From first impressions they value theatre as without boundaries, as social connections and as part of a community. Read the NTW newspaper for more insight:

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Branding a Theatre Without Boundaries!

With Elfen, NTW wanted to create a visual brand identity that was fluid, flexible and represents the creative freedom of the new NTW.

What they created – three boxes with dotted lines – is fresh and provides a rawness that underpins creativity and community in theatre.

This is very rich in insight about theatre in Wales, especially in a time when many corporate design, entertainment and media houses favour glossy polished and fixed visual brand identities.

Why do they seek fixed and polished? Many are trying to communicate values of completeness and assure perfection in their offering. But we all know – theatre is not perfect or fixed, it is an experience! Every performance is different!

It is as if NTW and Elfen recognised that it is the community – wherever they are and whoever they are – thay define the theatre, not just a glossy visual brand on a page!

Visual Identity Development!

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