Tag Archives: EMAM

Electronic Marketing Marketing Frameworks My Articles

Types of Electronic Marketing Activities

May 9, 2009 – 9:35 pm

Developed from a review of leading research about electronic marketing and industry examples of the use of electronic resources in marketing, EMAM focuses on the activities that electronic resources enable us to do more effectively or efficiently.

So as new and differing resources are developed, they can be included. Therefore it’s underlying content coevolves with the changing landscape of marketing and technology. read more »

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Marketing Frameworks My Articles

Introducing EMAM!

May 9, 2009 – 8:13 pm

EMAM! So what is it and why write about it?

EMAM or ‘Electronic Marketing Activity Management’ is a framework for looking at how electronic resources are being used in marketing activities to help us manage them.

This framework was developed with a differing mindset of marketing than is traditionally held by many. Here we see marketing as a dialogue with many participants and communities in order to create and deliver value. read more »

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