This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
This post on CASE Insights discussed EMAM, a framework for looking at how electronic resources are being used and managed in marketing activities. You can read a summary of the key article insights in this post. The framework was introduced in the paper: Page-Thomas, K. L. (2005). Electronic Marketing: The Bigger Picture. Marketing Review, 5(3 (Autumn)), 243-262.