Dr. Kelly Page

Exploring digital social ways in organizational communications.

Posts Tagged ‘Electronic Marketing’

Martin Evans: A Tribute

May 19th, 2010

This week, Cardiff Business School mourns the passing of a great scholar, Mr. Martin Evans. This blog post is a tribute to his life and career in Marketing. To read more about Martin Evans and to read the thoughts of his colleagues, friends and students, visit the Online Book of Condolence. He was an inspiring scholar and colleague.

Martin Evans

“A contributor to knowledge”; “a creator of impact”; ”a giving citizen in the academic research community”: all are most certainly terms that describe Martin Evans. Martin Evans was not just a teacher, or a lecturer. He was also an inspiring research scholar whose research interest and research integrity was grounded first and foremost in making a contribution to knowledge in the fields of Direct and Interactive Marketing, Consumer Behaviour and Marketing Research. » Read more: Martin Evans: A Tribute

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Posted in People

Tags: Electronic Marketing Inspiration Marketing

Ada Lovelace Pledge: Prof. Donna Hoffman

March 25th, 2010

On the 24th March, we celebrate Ada Lovelace Day. This is a day that recognises the contribution of women in technology and science. It is so named after the world’s first programmer – Ada Lovelace. On this day it is encouraged to post a blog about a women in technology and science we most admire. So who do I most admire? » Read more: Ada Lovelace Pledge: Prof. Donna Hoffman

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Posted in Electronic Marketing, People, Thoughts On

Tags: Electronic Marketing Inspiration Marketing

A Manifesto for Mystery in Electronic Marketing

May 12th, 2009

Trying to keep the creativity and imagination in marketing, trying not to be controlled and managed by the many electronic resources you access, connect to or use on a daily basis?

Here is a list of ideas to keep the mystery (or creativity) in Electronic Marketing … or should I say the marketing in electronic marketing. » Read more: A Manifesto for Mystery in Electronic Marketing

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Posted in Electronic Marketing, Marketing Guides

Tags: Creativity Electronic Marketing Mystery Philosophy Technology

Mystery in Electronic Marketing!

May 11th, 2009

Why Mystery Matters?

Today while sitting in the sun reading the June edition of Psychologies Magazine I read an article titled ‘Why Mystery matters?’. It provides an interesting insight into Tanis Taylor view of the effect of constantly trying to control, survey, monitor, examine, plan and audit every minute, every moment and every action in our daily lives … what happens … we lose the mystery!

We can explain everything … or at least we try to! » Read more: Mystery in Electronic Marketing!

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Posted in Electronic Marketing

Tags: Controlling Creativity Electronic Marketing Measurement Mystery Planning

Types of Electronic Marketing Activities

May 9th, 2009

Developed from a review of leading research about electronic marketing and industry examples of the use of electronic resources in marketing, EMAM focuses on the activities that electronic resources enable us to do more effectively or efficiently.

So as new and differing resources are developed, they can be included. Therefore it’s underlying content coevolves with the changing landscape of marketing and technology. » Read more: Types of Electronic Marketing Activities

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Posted in Electronic Marketing, Marketing Frameworks, My Articles

Tags: Electronic Marketing EMAM Planning Technology

Introducing EMAM!

May 9th, 2009

EMAM! So what is it and why write about it?

EMAM or ‘Electronic Marketing Activity Management’ is a framework for looking at how electronic resources are being used in marketing activities to help us manage them.

This framework was developed with a differing mindset of marketing than is traditionally held by many. Here we see marketing as a dialogue with many participants and communities in order to create and deliver value. » Read more: Introducing EMAM!

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Posted in Marketing Frameworks, My Articles

Tags: Electronic Marketing EMAM Kelly Page

Marketing’s Evolution

May 9th, 2009

So where are we evolving from? A mixer of ingredients!

Traditionally, marketers were seen as a mixer of ingredients … well, this is how Culliton in (1948) from Harvard Business School, McCarthy in (1960) from Michigan State University and Borden in (1964), from Harvard Business School, viewed and wrote about what marketers do! In essence, they saw that we mix elements together to create marketing strategies, campaigns and specific activities to implement these. » Read more: Marketing’s Evolution

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Posted in Marketing Frameworks

Tags: 4P's 7P's Borden Culliton Electronic Marketing Kelly Page Marketing Marketing Mix McCarthy Services Marketing Mix

Is this the Beginning?

May 4th, 2009

“The Beginning is the most important part of the work”
Plato (427 BC – 347 BC)
The Republic

The above quote from Plato provides a good foundation from which to begin this entry. The introduction of any written works, the start of any piece of performance – be it theatre, cinema, or even the birth of a new life is often championed to be a very important part of any life work.