This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets.
Tag Archives: Electronic Marketing
National Theatre Wales: Engaging Theatre Through Digital Community
May 23, 2009 – 2:01 am
This post is about the concept and launch of the new National Theatre Wales online community network. Based on a Ning network, the site aims to enage community members in a dialogue and debate about theatre in Wales.
A Manifesto for Mystery in Electronic Marketing
May 12, 2009 – 5:01 pm
This post is a list of ideas to try and keep the mystery in Electronic Marketing or should we say the marketing in electronic marketing.
Mystery in Electronic Marketing!
May 11, 2009 – 2:14 am
This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?
Types of Electronic Marketing Activities
May 9, 2009 – 9:35 pm
This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
Introducing EMAM!
May 9, 2009 – 8:13 pm
This post on CASE Insights discussed EMAM, a framework for looking at how electronic resources are being used and managed in marketing activities. You can read a summary of the key article insights in this post. The framework was introduced in the paper: Page-Thomas, K. L. (2005). Electronic Marketing: The Bigger Picture. Marketing Review, 5(3 (Autumn)), 243-262.
Marketing’s Evolution
May 9, 2009 – 6:04 pm
Marketing is constantly evolving as the resources by which we conduct and manage marketing activities evolves. This post on CASE Insights provides a commentary on the evolution of marketing activities from a mixer of ingredients to a participant in a dialogue and community. The post also introduces EMAM, an adaptive framework introduced by Dr. Kelly Page, upon which the management and implementation of marketing activities can be organised.
Is this the Beginning?
May 4, 2009 – 11:25 pm
This post is about the motivation and inspiration behind CASE Insights, a research initiative that explores marketing’s evolution through technology.
