This blog post is about the what, how and why Digital Media Literacy is important in Business Management and Marketing education; the reason I started CASE Insights and how it is evolving.
Case Insights
Marketing's evolution through digital technology
-
Subscribe by email
-
Tags
4P's 7P's Borden Branding Community Controlling Creativity Culliton Delivery Digital Media Ease of Use Electronic Marketing Electronic Technology EMAM Entertainment Evolution Expertise Gronroos Information Inspiration Kelly Page Knowledge Learning Marketing Marketing Mix McCarthy Measurement Mystery Needs Ning Participation Philosophy Planning Research Initiative Resources Services Marketing Mix Social Web TAM Technology Usability Usefulness User Generated Users Value Youth -
Recent posts
- The Educational Value of Academic Publishing
- AM Conference 2010: Discovering a New DNA of Marketing Academe
- Digital Media Literacy in Business Management & Marketing
- Martin Evans: A Tribute
- Ada Lovelace Pledge: Prof. Donna Hoffman
- DML2010: In reflection!
- DML2010: Sonia Livingstone on Youthful Participation in Digital Media
- DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
- DML 2010: Henry Jenkins on Diversifying Participation!
- DML 2010: Setting a Remit for Reflection!
- Digital Media Learning 2010: Inclusive, International & Participatory!
- If a picture says 1000 words – how do YOU see Marketing?
- Rage Against the X-Factor
- Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
- CASE Insights Speaks at Ignite Cardiff 2009
-
Categories
- Articles (4)
- Books (2)
- Insights (4)
- People (2)
- Talks (9)
- Thoughts On (35)
- Access & Usage (1)
- Branding (1)
- Digital Media Learning (6)
- Electronic Marketing (5)
- Marketing Concept (4)
- Marketing Education (3)
- Marketing Frameworks (4)
- Marketing Guides (1)
- Marketing Language (1)
- Online Retailing (1)
- Social Web (6)
- Usability (3)
- Web Emotion (1)
- Web Knowledge (5)
- WOM (1)
-
Archives
-
Tweets
- New blog post: The Educational Value of Academic Publishing!http://bit.ly/cdD3t7 2010/08/29
- RT @briansolis: Reading "You Donât Need a PhD To Do Social Media (or Do You?)" by @mattbovell http://bit.ly/b4DZZl 2010/08/26
- RT @adage: RT @simondumenco The Top Five Brands on Facebook http://bit.ly/bzGFH0 2010/08/25
- RT @BrandRepublic: Facebook is now worth $33.7bn ahead of huge IPO http://bit.ly/9E2E8h /@thewalluk 2010/08/25
- Whoop! 1st edition of my mktg book with OUP is 2nd in UK academic market with 30% marketshare. 2% behind leader. www.bfpinsights.com 2010/08/25
- RT @BrandRepublic: Who do you get in touch with? Why marketers need to test mobile ideas http://bit.ly/aJ5Ojz #BRmobile 2010/08/25
- RT @thamby: The 20 greatest social-media efforts (Forbes): http://bit.ly/cArRpt < Some great ones here. (Where's my wife's Facebook p ... 2010/08/18
- Great talking with Guto from Elfen, a bilingual design agency in Cardiff. Superb design for @NTWtweets @aarants FYI:http://www.elfen.co.uk/ 2010/08/18
- RT @briansolis: "The Gender Divide of Influence on Twitter" http://bit.ly/bUbWVX Perhaps more a gender bias than divide! 2010/08/12
- RT @zephoria: A valedictorian used her speech to challenge the educational system. A fabulous read: http://bit.ly/cZiGhv (tx @cherubrock ... 2010/08/11
Privacy Statement. Powered by WordPress & Sandbox Built by NativeHQ. Copyright: Case Insights. Rights reserved.
