This post provides a basic summary of the two key elements of a usability model called the ‘Technology Acceptance Model’ and why these two core elements are of increasing importance to the marketing profession.
Tag Archives: Ease of Use
Usability is a Marketing Thing!
May 14, 2009 – 1:16 am
This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.
