Podcast Series: Introduction to Marketing
This blog post is about the podcast author summaries for my book, Marketing being freely available on iTunes. My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.
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Learning from A Wiki Way of Learning
This post is an overview of a study conducted on Digital Media Collaborative Learning (DMCL) and the use of Wiki’s in management postgraduate education. The study explores the effect of Wiki use on student domain learning and the role of digital literacy on technology adoption and usage.
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The Professional Socialisation of Digital Knowledge & Learning
This is a blog post summarising an academic paper currently under review about the importance of considering the ‘professional’ social context within which users of digital technology ‘learn about’ and ‘use’ digital technology. Based on a sample of 2077 web users we profile the moderation effect of a) website site design experience; and b) biological context of gender, on the interplay between the confidence and user has in their knowledge of technology and perceptions of its value. This study has given rise to further interest in the exploration of ‘Situated Digital Knowledge and Learning’ in professional/mandated contexts.
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Building Social Brands Online
This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it!
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Ian Hargreaves Appointed Professor of Digital Economy!
This blog post is about the appointment of Professor Ian Hargreaves as the Professor of Digital Economy at Cardiff University. The Chair of Digital Economy was created in order to establish a cross-departmental research and education focus on issues arising from the growth of the digital economy. The chair is based jointly in Cardiff School of Journalism, Media and Cultural Studies (JOMEC) and Cardiff Business School (CARBS).
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Insight Story: Discovering a New DNA of Marketing Academe
This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today.
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Digital Media Literacy in Business, Media Management & Marketing
This blog post is about the what, how and why Digital Media Literacy is important in Business, Media Management and Marketing theory, education and practice; the reason I started CASE Insights and how it is evolving.
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DML2010: In reflection!
This post provides response to a number of the questions raised by Sonia Livingstone at DML2010 about the questions surrounding Digital Media Learning.
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DML2010: Sonia Livingstone on Youthful Participation in Digital Media
This post is a brief introduction to the closing keynote talk delivered at the DML 2010 conference by Prof. Sonia Livingstone from LSE in the UK. The talk was about youthful participation in digital media and the post includes a list of my tweets during the talk.
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DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap
Following the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital [...]
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