Dr. Kelly Page

Exploring digital social ways in organizational communications.

Posts Tagged ‘Digital Media’

Podcast Series: Introduction to Marketing

March 29th, 2011

With the 2nd edition of our Marketing Book on the shelves since December 2010, I’m happy to announce that our author podcast summaries for each Chapter in the book are now freely available on iTunes.

My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.

If you are a student taking Marketing for the first time, or just interested in reviewing your knowledge, these podcast summaries will provide a useful review to aid you in your revision of the material covered in each chapter of our book. If interested in learning more about some of the specific areas of Marketing such as Digital, Services, International or Retailing, download just the specific chapters and have a listen.

These podcast are freely available on iTunes for all who are learning about, interested in or students of marketing.

Smiles

Kelly

Share and Enjoy

No comments »

Posted in Books, Marketing Education, Talks

Tags: Digital Media Learning Marketing

A Wiki Way of Learning

February 15th, 2011

A Wiki Way of Learning is the title of a study I’ve been working on over the past two years in collaboration with Professor Martin Weller (Open University). The study explores the design, use and effect of Wiki technology for collaborative learning in postgraduate management education.

Collaborative learning has a diverse meaning, from group or team-based working, to peer-to-peer interaction on shared tasks. With the rise in dynamic ubiquitous digital technologies has provided another rich layer to collaborative learning as the need to learn how to collaborate now coexists with the need to learn how to use digital technologies. » Read more: A Wiki Way of Learning

Share and Enjoy

No comments »

Posted in Access & Usage, Digital Media Learning, Marketing Education, My Articles, Social Web, Web Knowledge

Tags: Digital Media Knowledge Learning Management Participation Wiki

The Professional Socialisation of Digital Knowledge & Learning

November 5th, 2010

This week I gave a talk at Northwestern in the School of Communication. Part of my talk was inspired by some of my past work and my evolution in how I consider and see Digital Knowledge and Learning. In this blog post I touch on an element of this story, the professional socialisation of digital knowledge and learning and why ‘social context’ of ‘learning about’ and ‘using’ digital technology, is important in life and therefore in technology research. » Read more: The Professional Socialisation of Digital Knowledge & Learning

Share and Enjoy

No comments »

Posted in Digital Media Learning, My Articles, Web Knowledge

Tags: Digital Media Knowledge Learning Usability

Ian Hargreaves Appointed Professor of Digital Economy!

October 12th, 2010

Well fire-up your ipads, update your blog and twits across Cardiff University unite! This month Cardiff University has announced a very specific appointment, a Professor of Digital Economy. This new position and the appointee, Professor Ian Hargreaves has most certainly brought a smile to my face and feeling of opportunity to the digital research and educational activities many of us are undertaking in the university. The Chair of Digital Economy was created in order to establish a cross-departmental research and education focus on issues arising from the growth of the digital economy. The chair is based jointly in Cardiff School of Journalism, Media and Cultural Studies (JOMEC) and Cardiff Business School (CARBS). » Read more: Ian Hargreaves Appointed Professor of Digital Economy!

Share and Enjoy

4 comments »

Posted in People

Tags: Digital Economy Digital Media

AM Conference 2010: Discovering a New DNA of Marketing Academe

July 10th, 2010

Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. » Read more: AM Conference 2010: Discovering a New DNA of Marketing Academe

Share and Enjoy

4 comments »

Posted in Digital Media Learning, Marketing Education, Talks

Tags: Digital Media Knowledge Marketing

Digital Media Literacy in Business, Media Management & Marketing

June 23rd, 2010

1CEMFH Last week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!

The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! » Read more: Digital Media Literacy in Business, Media Management & Marketing

Share and Enjoy

4 comments »

Posted in Digital Media Learning, Marketing Education

Tags: Digital Media Education Knowledge Learning Literacy Marketing

DML2010: In reflection!

March 1st, 2010

question-mark In an earlier post at the beginning of DML2010, I recalled a number of questions raised for reflection throughout the conference and from this I added a fourth. However I heed the onus from Sonia Livingstone that perhaps we are asking the wrong questions and from her talk, a number of the questions/statements she raised [that I tweeted] I include here – as reflections from my DML 2010 experience (and no doubt clouded by my own societal and institutional influences). » Read more: DML2010: In reflection!

Share and Enjoy

2 comments »

Posted in Digital Media Learning, Thoughts On

Tags: Digital Media Learning Participation Youth

DML2010: Sonia Livingstone on Youthful Participation in Digital Media

March 1st, 2010

84782290 A few weeks ago while on a visit to the US, I attended the ‘Digital Media Learning‘ conference in San Diego. The closing key note was given by Prof. Sonia Livingstone from London School of Economics (LSE).

The conference itself opened my eyes to a number of things, one important thing is that we need to always remember the interdisciplinary nature of this field. Without an open mind and participation in conversation and sharing, often the perspective from which we approach digital media learning can cloud and sometimes blind us from anothers view of this space. As adults researching this space, our view of the world is very different from those we research and observe – be it child, young adult in HE or those engaged in lifelong learning. But from each other we can certainly share and learn.

Prof. Sonia Livingstone provided one of the best talks I’ve been fortunate to listen to in this space, and like Henry Jenkins and S.Craig Watkins, made me think. From her talk, » Read more: DML2010: Sonia Livingstone on Youthful Participation in Digital Media