Posts Tagged ‘Controlling’

Social Ways of Working in Higher Education

January 24th, 2012

Currently I sit on a task and finish group discussing the use and future of social technologies in my university. As a result I’ve been reflecting on how we think about the emerging developments in social technologies and their impact on the ways we work in academia. Like many organisations, social technologies are greatly influencing the ways we work in higher education. They are influencing not just our communication activities, but also the activities we do for education and learning, research and administration. In this, all that we do as educators, researchers, students and administrators within the higher education sector is organisational communications or more formally termed: engagement. For example: » Read more: Social Ways of Working in Higher Education

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Posted in Digital Media Learning, Marketing Language, Organizational Communications, Social Web

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Peter Economides – Everything communicates …

December 13th, 2011

Meaning making in this world is a complex interplay of texts, technology and behaviour richly embedded within a social web of personal-professional contexts. Today, I was given a rich reminder of this in the context of branding a country. A graduate student of mine, Panos Dalton Papakostis, posted a video on my Facebook wall. It was titled, ‘Re-branding Greece’ a video of a speech delivered by Peter Economides at the 11th “Aristotelis” Congress of EEDE in Thessaloniki. Peter is a brand strategist at Felix BNI who has worked with a list of leading consumer brands, from Apple to Heineken. My interest in this video is not the rich list of clients that Peter has worked with, nor the list of country-specific brand campaigns he shows as examples from which Greece can learn. Although these pose for interesting learning. My interest is his position and philosophy on a brand and the process of branding. Something many in organisational communications (or interested in meaning or sense making) can learn from. » Read more: Peter Economides – Everything communicates …

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Posted in Branding, Community, People, Social Web, Talks

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Getting Connected: Social Media & Marketing in a Networked Economy

June 9th, 2009

Green WorldLast year I was asked by Cardiff University to deliver a lecture for the Cardiff Innovation Network (CIN) about Social Media and Marketing.

The request came after I’d published an article about the  implications of social networking sites like Facebook for the marketing profession. So on 4th March 2009, I delivered a 2 hour public presentation entitled Getting Connected: Social Media and Marketing in a Networked Economy to an audience of 108. » Read more: Getting Connected: Social Media & Marketing in a Networked Economy

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Posted in Social Web, Talks

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The Social Web: Its User-Generated, But Is It Really User-Controlled?

May 27th, 2009

User Generated ContentUser-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.

The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? » Read more: The Social Web: Its User-Generated, But Is It Really User-Controlled?

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Posted in Marketing Concept, Social Web

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Could Technologies Destroy Marketing?

May 12th, 2009

So as eletronic resources become even more powerful could they actually destroy the intrinsic essence or mystery of marketing at some point in the future …. because we lost the mystery of our markets? The mystery of people?

Imagine if we found answers for everything, could explain anything … we should therefore know how to market to you, to everyone? But perhaps more importantly, it is the imagination, the creativity of marketing that we would lose, not just the mystery of our markets! » Read more: Could Technologies Destroy Marketing?

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Posted in Electronic Marketing

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Mystery in Electronic Marketing!

May 11th, 2009

question-markWhy Mystery Matters?

Today while sitting in the sun reading the June edition of Psychologies Magazine I read an article titled ‘Why Mystery matters?’. It provides an interesting insight into Tanis Taylor view of the effect of constantly trying to control, survey, monitor, examine, plan and audit every minute, every moment and every action in our daily lives … what happens … we lose the mystery!

We can explain everything … or at least we try to! » Read more: Mystery in Electronic Marketing!

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Posted in Electronic Marketing

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