This blog post is a reflection of how social technologies are changing the way we work in higher education and their impact on the dominant discourse and thinking around organisational communications and our social ‘lived’ identities as organisations.
This blog post is about a talk delivered by Peter Economides, a brand strategist of Felix BNI, delivering a talk on ‘Rebranding Greece’ as a strategy moving forward out of the economic crisis. It poses some interesting views on the role and process of branding and the emergence of an entities brand image, from the communities within which it is embedded.
This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets.
This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing.
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?