This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets.
Tag Archives: Controlling
The Social Web: Its User-Generated, But Is It Really User-Controlled?
May 27, 2009 – 8:44 pm
This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing.
Could Technologies Destroy Marketing?
May 12, 2009 – 4:53 pm
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
Mystery in Electronic Marketing!
May 11, 2009 – 2:14 am
This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?
