Posts Tagged ‘Branding’

Peter Economides – Everything communicates …

December 13th, 2011

Meaning making in this world is a complex interplay of texts, technology and behaviour richly embedded within a social web of personal-professional contexts. Today, I was given a rich reminder of this in the context of branding a country. A graduate student of mine, Panos Dalton Papakostis, posted a video on my Facebook wall. It was titled, ‘Re-branding Greece’ a video of a speech delivered by Peter Economides at the 11th “Aristotelis” Congress of EEDE in Thessaloniki. Peter is a brand strategist at Felix BNI who has worked with a list of leading consumer brands, from Apple to Heineken. My interest in this video is not the rich list of clients that Peter has worked with, nor the list of country-specific brand campaigns he shows as examples from which Greece can learn. Although these pose for interesting learning. My interest is his position and philosophy on a brand and the process of branding. Something many in organisational communications (or interested in meaning or sense making) can learn from. » Read more: Peter Economides – Everything communicates …

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Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

November 12th, 2010

Today, I spoke with a group of 15 doctoral candidates from the Media Technology and Society (MTS) program, here at Northwestern School of Communications about building your digital identity as a digital doctoral candidate (i.e., To Blog or Not to Blog!). My advice: listen and converse, but be strategic – about what, with whom, where and in what way, you grow your social capital through the social web.

As a doctoral student you often have many questions that arise throughout your research studies. These include » Read more: Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

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Building Social Brands Online

October 31st, 2010

How does an organisation, a person, a brand build social capital online?  Through change! How does it engage in social web platforms such as Facebook, Youtube, Flickr and Twitter? It takes time, unlearning old practice, skills and knowledge and learning new practice through listening, dialogue and experimentation. » Read more: Building Social Brands Online

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National Theatre Wales: Engaging Theatre Through Digital Community

May 23rd, 2009

What I love about the concept of the new NTW, is that they aim to create theatre in a plethora of spaces – not just big venues, but community spaces as they want the community involved.

They want community members to debate theatre, to see and comment on theatre, and what goes on behind the scenes.

So what better way then to start in the digital space – through an online social network http://www.nationalthreatrewales.org » Read more: National Theatre Wales: Engaging Theatre Through Digital Community

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National Theatre Wales: Branding a Theatre Without Boundaries!

May 23rd, 2009

Well, here I sit in a café in Cardiff, the morning after attending a housewarming last night, a night of good wine, good food and some fabulous conversations.

The Housewarming!

Last night in the Castle Arcade (Cardiff) was the housewarming for the National Theatre Wales (NTW) which included the launch of the theatres new online community network. From a branding, a technology and theatre perspective, this is very exciting! » Read more: National Theatre Wales: Branding a Theatre Without Boundaries!

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