January 14, 2010 – 4:30 pm
If I say the word marketin
g – what do you think of? What image comes into your head? Who do you think of?
We are creating a story of how people REALLY see marketing – not in words, but in pictures!
I’ve been asked to give a presentation entitled Marketing for a public presentation on the 25th of March at Chapter, in Cardiff. So, I want to build a presentation about how YOU see marketing? Not how I see it.
This presentation is not a usual academic lecture about research, case studies, or the state of Business Schools or higher Education in the UK (How Boring!!). This is far more interesting. It is for the first ever Pecha Kucha Night in Cardiff … so I want to do something a little different. Read More »
January 1, 2010 – 2:09 pm
How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?
‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!
CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. Read More »
October 17, 2009 – 4:24 pm
On Thursday 15th October I gave a talk to an audience at Ignite Cardiff in the Wales Millennium Centre entitled: “If I drive a car does that make me a mechanic?”. It was 5 minute presentation in which I was trying to communicate a core message about how we consider, evaluate and measure knowledge in the age of fast pacing technology. Read More »
October 15, 2009 – 5:03 pm
Well tonight in Cardiff is the 3rd Ignite Cardiff event! So what is Ignite?
Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say? The entry on Wikipedia provides a more detailed overview of Ignite events around the world.
Well having thought about this scary prospect and being an academic who makes a living out of lecturing and talking, I thought I might just be up for the challenge. Can an academic really only talk for 5 minutes?
So tonight at Wales Millennium Centre, I’ll be joining a list of 15 other speakers to talk for 5 minutes on a topic of my choice. My presentation is entitled: “If I can drive does that make me a mechanic!” and stems from two earlier posts on this blog about “the mechanics of social web expertise” and “measuring social web expertise.” Most importantly though this presentation is about my dad!
This Ignite Cardiff event is being hosted in partnership with Cardiff Design Festival and organised by Cardiff Web Scene and sponsored by Box UK.
Is anybody exploring this question? Increasingly we see hundreds of reports telling us about how many people are using twitter, uploading photos to Flickr, the average number of friends we have on facebook.
But no one seems to be asking the deeper questions about how is the web making people feel? Or even discussing if this is an important question to ask? So we decided to ask it!
Over the last few months, I’ve had the fortune to work with some great people in the area of Social Web – DK and Mark from MediaSnackers and we’ve been asking just this question as part of a project called The Web Makes Me Feel (TWMMF)
TWMMF is a MediaSnackers project exploring the emotional responses to the web among 13-19 year olds in the UK. CASE Insights collaborated with MediaSnackers to analyse the data and produce a detailed report of insights from the findings. Read More »
Me Tarzan – You Jane!
Can you imagine the impact on sales if we treated our customers like this? Well maybe in some ways we do, but our customers haven’t known any better! But that is changing, and changing quickly.
One of the biggest things we are seeing electronic technologies having an impact on in marketing is not just how we do marketing. Electronic technologies are changing the mindset behind how we view marketing, talk about marketing and the roles of who is involved in marketing. Read More »
If I’ve been driving a car for 20 years does that make me a mechanic? If I’ve been baking cakes for 10 years, does that make me a pastry chef? If I’ve been on Twitter for 2 years does that mean I am a social web expert?
Often in the discussion of expertise about technologies, many fall into the trap of associating the length of usage as an indicator of expertise. In the blog entries mentioned in the previous post, many discussed ‘usage’ of social web technologies – how many years used, in what ways, which tools – as an indicator of expertise.
Technology usage as an indicator of expertise is not new or unique to the social web context, but is most certainly fatally flawed. Read More »
If I drive a car does that make me a mechanic? If I read a cookbook and bake a cake does that make me a chef? If I take my temperature does that make me a doctor? So what would make me a social web expert?
As the avid researcher I am, I did a little research to see what others had to say on the topic of social web expertise. By searching the phrase ‘social media expert’ on Google it returned around 306,000 search results (I read the first two pages), on delicious 1027 bookmarks (of which I read 10) and I sat and painfully watched 6 of the 164 videos about it on YouTube. Read More »
Last year I was asked by Cardiff University to deliver a lecture for the Cardiff Innovation Network (CIN) about Social Media and Marketing.
The request came after I’d published an article about the implications of social networking sites like Facebook for the marketing profession. So on 4th March 2009, I delivered a 2 hour public presentation entitled Getting Connected: Social Media and Marketing in a Networked Economy to an audience of 108. Read More »
User-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.
The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? Read More »
