Comments for Dr. Kelly Page http://caseinsights.com Exploring digital social ways in organizational communications. Wed, 09 May 2012 06:02:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Social Ways of Working in Higher Education by Hugh Jones http://caseinsights.com/index.php/2012/01/24/social-ways-of-working-in-higher-education/comment-page-1/#comment-21572 Hugh Jones Wed, 09 May 2012 06:02:37 +0000 http://caseinsights.com/?p=869#comment-21572 Hi Kelly. Good post! There's a big question for me as to whether the ubiquity of social media is *really* changing how people behave, in significant societal ways, or whether it just another string to our bow, so to speak. I guess only experiment and time will tell. Your admonisments about openness and willingness to let go of the notion of control are very well put. Hugh Hi Kelly. Good post! There’s a big question for me as to whether the ubiquity of social media is *really* changing how people behave, in significant societal ways, or whether it just another string to our bow, so to speak. I guess only experiment and time will tell.

Your admonisments about openness and willingness to let go of the notion of control are very well put.

Hugh

]]> Comment on The Social Web: Defining the Undefinable by Kelly Page http://caseinsights.com/index.php/2012/05/01/the-social-web-defining-the-undefinable/comment-page-1/#comment-20242 Kelly Page Fri, 04 May 2012 01:03:29 +0000 http://caseinsights.com/?p=1134#comment-20242 Anne Marie, concur it is an outcome and recognised in reflection of change; however some organisations do use it in an aspirational sense in their communications around social technological innovation. Wherein they fundamentally believe - from all their research and use of said technology - that it "could" fundamentally change X behaviour with widespread acceptance. Adoption also sometimes comes with a "novelty" factor for lead users and innovators. So this position would appeal to them. Positioning an innovation in this way though, certainly doesn't mean it "will" be disruptive. It is aspirational communications, and used badly very misleading. Is Facebook a disruptive technology? If we think about it in terms its impact on social communications; social sharing and also some advertising models - most certainly. Did Zuckerberg know it was going to be disruptive, of course not = he hoped! As did his investors ... Facebook has social stickiness, it wasn't its "disruptive potential" that had Harvard University students flocking to the site ... it was sheer social mobility, egoism and nosiness (gossip!). :-) Anne Marie, concur it is an outcome and recognised in reflection of change; however some organisations do use it in an aspirational sense in their communications around social technological innovation. Wherein they fundamentally believe – from all their research and use of said technology – that it “could” fundamentally change X behaviour with widespread acceptance. Adoption also sometimes comes with a “novelty” factor for lead users and innovators. So this position would appeal to them. Positioning an innovation in this way though, certainly doesn’t mean it “will” be disruptive. It is aspirational communications, and used badly very misleading. Is Facebook a disruptive technology? If we think about it in terms its impact on social communications; social sharing and also some advertising models – most certainly. Did Zuckerberg know it was going to be disruptive, of course not = he hoped! As did his investors … Facebook has social stickiness, it wasn’t its “disruptive potential” that had Harvard University students flocking to the site … it was sheer social mobility, egoism and nosiness (gossip!). :-)

]]> Comment on The Social Web: Defining the Undefinable by Kelly Page http://caseinsights.com/index.php/2012/05/01/the-social-web-defining-the-undefinable/comment-page-1/#comment-20240 Kelly Page Fri, 04 May 2012 00:51:18 +0000 http://caseinsights.com/?p=1134#comment-20240 Dave ... it was in response to our discussion at <a href="http://thoughtgrazing.wordpress.com/" rel="nofollow">thought grazing</a> about disruptive technologies - of which the printing press was an example. :-) Agree with you about the role of familiarity and socialisation in the adoption process. In this the social context one is socialised in and the learning that takes place. Can this be accelerated? Am so glad you didn't use the word engineered. I concur with you here as well, and your words are very reflective of Davis (1986) on technology acceptance and Rogers innovation model, where in the perceived value of an innovation or technology is critically importance to its acceptance and wider reach. Ease of use - although important, is secondary under conditions of "usefulness" or intrinsic/extrinsic value. How we are socialised to recognised this value - our culture - is critical to this. Sometimes the user doesn't have a felt need or sees value .. for example the introduction of automatic teller machines (or cashpoints her in the UK), where more a business need than user-driven need (at the time). However today they are crucial touch points for financial service deliver. And yes ... if position something as "disruptive" as creatures of habit we are, wider adoption will be a much more difficult outcome to achieve. Positioning on "the unrealised value or usefulness" - be this functional, social, financial value ... and leading by examples, perhaps I'm in favour of :-)) Dave … it was in response to our discussion at thought grazing about disruptive technologies – of which the printing press was an example. :-) Agree with you about the role of familiarity and socialisation in the adoption process. In this the social context one is socialised in and the learning that takes place.

Can this be accelerated? Am so glad you didn’t use the word engineered. I concur with you here as well, and your words are very reflective of Davis (1986) on technology acceptance and Rogers innovation model, where in the perceived value of an innovation or technology is critically importance to its acceptance and wider reach. Ease of use – although important, is secondary under conditions of “usefulness” or intrinsic/extrinsic value.

How we are socialised to recognised this value – our culture – is critical to this. Sometimes the user doesn’t have a felt need or sees value .. for example the introduction of automatic teller machines (or cashpoints her in the UK), where more a business need than user-driven need (at the time). However today they are crucial touch points for financial service deliver.

And yes … if position something as “disruptive” as creatures of habit we are, wider adoption will be a much more difficult outcome to achieve. Positioning on “the unrealised value or usefulness” – be this functional, social, financial value … and leading by examples, perhaps I’m in favour of :-) )

]]> Comment on The Social Web: Defining the Undefinable by Anne Marie Cunningham http://caseinsights.com/index.php/2012/05/01/the-social-web-defining-the-undefinable/comment-page-1/#comment-19806 Anne Marie Cunningham Wed, 02 May 2012 11:50:45 +0000 http://caseinsights.com/?p=1134#comment-19806 I'm really interested in the discussion of 'disruptive'. I thought that it was only a term that really made sense post hoc as you can see that a new way of doing something had come along and really changed the way that most of use ended up doing it because it was better/cheaper/meeted our needs better. I don't think that you can use disruptive as a way of selling an idea or technology. It makes no sense in advance as you can't really predict what will be useful/catch on. I’m really interested in the discussion of ‘disruptive’. I thought that it was only a term that really made sense post hoc as you can see that a new way of doing something had come along and really changed the way that most of use ended up doing it because it was better/cheaper/meeted our needs better. I don’t think that you can use disruptive as a way of selling an idea or technology. It makes no sense in advance as you can’t really predict what will be useful/catch on.

]]> Comment on The Social Web: Defining the Undefinable by David Harrison http://caseinsights.com/index.php/2012/05/01/the-social-web-defining-the-undefinable/comment-page-1/#comment-19602 David Harrison Tue, 01 May 2012 19:33:32 +0000 http://caseinsights.com/?p=1134#comment-19602 So ... a historical perspective? I know that wasn't an ageist comment because you paid me a really nice complement as well :-). I think the historical perspective I might offer is on "appropriateness" and indeed on the meaning of another oft-used word "disruptive". What is appropriate changes with increasing familiarity and widespread adoption, indeed where communication is concerned it could be suggested it changes with socialising. So the question here might be asked ... "Can appropriateness be fork-lifted in any way, so that adoption is accelerated?". I really don't believe it can. I now believe that widespread acceptance can only be achieved when there is a concordance of need and technological solution. An inappropriate technological solution (however seemingly good to the designer) will not achieve acceptance. An appropriate and successful technology will be one that mimics best what users do already. It minimises change and succeeds through reducing the learning curve. Furthermore and to complete the circle, successful adoption can often happen through socialising the proposed change and getting buy-in that way. I hope this makes sense! It is for this reason I do not like the word "disruptive", however descriptive it is of the consequence of change. All change could be said to be disruptive, but it's not the best way of persuading adoption to trumpet the change as being "disruptive". It challenges the desire for stasis and raises the bar of acceptance. So … a historical perspective? I know that wasn’t an ageist comment because you paid me a really nice complement as well :-) .

I think the historical perspective I might offer is on “appropriateness” and indeed on the meaning of another oft-used word “disruptive”.

What is appropriate changes with increasing familiarity and widespread adoption, indeed where communication is concerned it could be suggested it changes with socialising. So the question here might be asked … “Can appropriateness be fork-lifted in any way, so that adoption is accelerated?”. I really don’t believe it can. I now believe that widespread acceptance can only be achieved when there is a concordance of need and technological solution. An inappropriate technological solution (however seemingly good to the designer) will not achieve acceptance. An appropriate and successful technology will be one that mimics best what users do already. It minimises change and succeeds through reducing the learning curve. Furthermore and to complete the circle, successful adoption can often happen through socialising the proposed change and getting buy-in that way. I hope this makes sense!

It is for this reason I do not like the word “disruptive”, however descriptive it is of the consequence of change. All change could be said to be disruptive, but it’s not the best way of persuading adoption to trumpet the change as being “disruptive”. It challenges the desire for stasis and raises the bar of acceptance.

]]> Comment on Social Ways of Working in Higher Education by The Social Web: Defining the Undefinable | Kelly Page http://caseinsights.com/index.php/2012/01/24/social-ways-of-working-in-higher-education/comment-page-1/#comment-19566 The Social Web: Defining the Undefinable | Kelly Page Tue, 01 May 2012 15:51:45 +0000 http://caseinsights.com/?p=869#comment-19566 [...] “internal” and “external” … as for those that read my blog post on “Social Ways of Working in Higher Education” … I strongly believe this dominant discourse around organisational communications has [...] [...] “internal” and “external” … as for those that read my blog post on “Social Ways of Working in Higher Education” … I strongly believe this dominant discourse around organisational communications has [...]

]]> Comment on Social Ways of Working in Higher Education by Spring clean your minds – Take 2!! | Thought grazing … http://caseinsights.com/index.php/2012/01/24/social-ways-of-working-in-higher-education/comment-page-1/#comment-8284 Spring clean your minds – Take 2!! | Thought grazing … Tue, 21 Feb 2012 18:00:17 +0000 http://caseinsights.com/?p=869#comment-8284 [...] example of latent thinking and writing surfaced over the weekend in Kelly Page‘s “Social ways of working in Higher Education“. In a tweet, Kelly mentioned that she’d written this post a year ago but hadn’t [...] [...] example of latent thinking and writing surfaced over the weekend in Kelly Page‘s “Social ways of working in Higher Education“. In a tweet, Kelly mentioned that she’d written this post a year ago but hadn’t [...]

]]> Comment on Social Ways of Working in Higher Education by Anne Marie Cunningham http://caseinsights.com/index.php/2012/01/24/social-ways-of-working-in-higher-education/comment-page-1/#comment-8280 Anne Marie Cunningham Tue, 21 Feb 2012 17:18:41 +0000 http://caseinsights.com/?p=869#comment-8280 Hello Kelly, Co-incidentally I have written a post with a more practical bent about this in the last few days as well. My thinking is more muddled but I needed to get these thoughts down before I could move on and explore more. I agree with everything you have said, of course! Thanks for sharing this, AM http://www.wishfulthinkinginmedicaleducation.blogspot.com/2012/02/right-tools-for-jobwhat-to-say-where.html Hello Kelly,

Co-incidentally I have written a post with a more practical bent about this in the last few days as well. My thinking is more muddled but I needed to get these thoughts down before I could move on and explore more.

I agree with everything you have said, of course!

Thanks for sharing this,
AM

http://www.wishfulthinkinginmedicaleducation.blogspot.com/2012/02/right-tools-for-jobwhat-to-say-where.html

]]> Comment on Social Ways of Working in Higher Education by Spring-clean your minds! | Thought grazing … http://caseinsights.com/index.php/2012/01/24/social-ways-of-working-in-higher-education/comment-page-1/#comment-6307 Spring-clean your minds! | Thought grazing … Mon, 06 Feb 2012 11:07:27 +0000 http://caseinsights.com/?p=869#comment-6307 [...] example of latent thinking and writing surfaced over the weekend in Kelly Page‘s “Social ways of working in Higher Education“. In a tweet, Kelly mentioned that she’d written this post a year ago but hadn’t [...] [...] example of latent thinking and writing surfaced over the weekend in Kelly Page‘s “Social ways of working in Higher Education“. In a tweet, Kelly mentioned that she’d written this post a year ago but hadn’t [...]

]]> Comment on Social Ways of Working in Higher Education by David Harrison http://caseinsights.com/index.php/2012/01/24/social-ways-of-working-in-higher-education/comment-page-1/#comment-6306 David Harrison Mon, 06 Feb 2012 10:58:46 +0000 http://caseinsights.com/?p=869#comment-6306 Absolutely, spot-on, incisive and so relevant. Well written Kelly and good luck on your task and finish group! Will re-share. Absolutely, spot-on, incisive and so relevant. Well written Kelly and good luck on your task and finish group! Will re-share.

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