Category Archives: Web Emotion

The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

Who are your ‘friends’? Why are they your ‘friends’? And what characterises people as your ‘friends’? I’ve been thinking for a long time about writing a post about ‘friends’ … the word, it’s meanings (so many) and how with digital media (and Facebook) the term ‘friend’ is evolving because of the evolution in the social digital landscape within which we live, breath, work and socialise. In this we ponder how to some ‘friends’ in a digital space, is very different to ‘friends’ we connect with in an offline world! Where as to others the differential is minimal, and their reality is defined not by digital boundaries (online and offline) but by perceptual and emotional ones (values) and for others by physical boundaries (geography). So what do we mean by the term ‘friend’? read more »

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The Web Makes Me Feel ….

TWMMF

Is anybody exploring this question? Increasingly we see hundreds of reports telling us about how many people are using twitter, uploading photos to Flickr, the average number of friends we have on facebook.

But no one seems to be asking the deeper questions about how is the web making people feel? Or even discussing if this is an important question to ask? So we decided to ask it!

Over the last few months, I’ve had the fortune to work with some great people in the area of Social Web – DK and Mark from MediaSnackers and we’ve been asking just this question as part of a project called The Web Makes Me Feel (TWMMF)

TWMMF is a MediaSnackers project exploring the emotional responses to the web among 13-19 year olds in the UK. CASE Insights collaborated with MediaSnackers to analyse the data and produce a detailed report of insights from the findings. read more »

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