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Exploring digital social ways in organizational communications.

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Archive for the ‘Social Web’ category

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DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!

February 21st, 2010

Following the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media and Learning.

With this in mind and with no experience in this area I was looking forward to hearing the perspective from which he considers this space. Below is provided a few key insights I took out of his keynote talk: » Read more: DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!

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Posted in Access & Usage, Social Web, Talks

Tags: Digital Media Participation Race Users Youth

Rage Against the X-Factor

January 1st, 2010

How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?

‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!

CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. » Read more: Rage Against the X-Factor

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Posted in Case Insights, Social Web, WOM

Tags: Facebook Social Web User Generated WOM

The Mechanics of Social Web Expertise: What Really is an Expert?

June 15th, 2009

If I drive a car does that make me a mechanic? If I read a cookbook and bake a cake does that make me a chef? If I take my temperature does that make me a doctor? So what would make me a social web expert?

As the avid researcher I am, I did a little research to see what others had to say on the topic of social web expertise. By searching the phrase ‘social media expert’ on Google it returned around 306,000 search results (I read the first two pages), on delicious 1027 bookmarks (of which I read 10) and I sat and painfully watched 6 of the 164 videos about it on YouTube. » Read more: The Mechanics of Social Web Expertise: What Really is an Expert?

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Posted in Books, Social Web, Web Knowledge

Tags: Expertise Knowledge Social Web Technology

Getting Connected: Social Media & Marketing in a Networked Economy

June 9th, 2009

Last year I was asked by Cardiff University to deliver a lecture for the Cardiff Innovation Network (CIN) about Social Media and Marketing.

The request came after I’d published an article about the implications of social networking sites like Facebook for the marketing profession. So on 4th March 2009, I delivered a 2 hour public presentation entitled Getting Connected: Social Media and Marketing in a Networked Economy to an audience of 108. » Read more: Getting Connected: Social Media & Marketing in a Networked Economy

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Posted in Social Web, Talks

Tags: Controlling Electronic Marketing Sharing Social Web Value

The Social Web: Its User-Generated, But Is It Really User-Controlled?

May 27th, 2009

User-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.

The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? » Read more: The Social Web: Its User-Generated, But Is It Really User-Controlled?

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Posted in Marketing Concept, Social Web

Tags: Controlling Social Web User Generated Users

National Theatre Wales: Engaging Theatre Through Digital Community

May 23rd, 2009

What I love about the concept of the new NTW, is that they aim to create theatre in a plethora of spaces – not just big venues, but community spaces as they want the community involved.

They want community members to debate theatre, to see and comment on theatre, and what goes on behind the scenes.

So what better way then to start in the digital space – through an online social network http://www.nationalthreatrewales.org » Read more: National Theatre Wales: Engaging Theatre Through Digital Community

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Posted in Case Insights, Social Web

Tags: Branding Community Electronic Marketing Entertainment Ning Social Web

Newer Entries »

Researcher. Writer. Speaker. Kelly is a word and visual artist exploring digital social ways of working and learning in individual and organizational communications. Passionate about people, learning and digital media, Kelly works in partnership with organizations exploring situated digital and social media learning and practices in organizational communications, developing case and strategic insights for digital participation.
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Categories
- Books (3)
- Case Insights (7)
- Digital Poetry (2)
- Learning Journey (2)
- My Articles (10)
- People (7)
- Talks (19)
- Thoughts On (54)
  - Access & Usage (5)
  - Branding (3)
  - Business Models (2)
  - Community (2)
  - Digital Media Learning (11)
  - Digital Participation (2)
  - Digital Social Ways (3)
  - Electronic Marketing (5)
  - Higher Education (1)
  - Identity Management (2)
  - Marketing Concept (4)
  - Marketing Education (5)
  - Marketing Frameworks (4)
  - Marketing Guides (1)
  - Marketing Language (4)
  - Media Planning (1)
  - Online Retailing (1)
  - Open Journalism (1)
  - Organizational Collaboration (1)
  - Organizational Communications (3)
  - Sharing (1)
  - Social Web (16)
  - Social Web Marketing (1)
  - Usability (3)
  - Web Emotion (2)
  - Web Knowledge (8)
  - WOM (2)

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