Following the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media [...]
Category Archives: Social Web
DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
February 21, 2010 – 12:31 am
Rage Against the X-Factor
January 1, 2010 – 2:09 pm
This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor.
The Mechanics of Social Web Expertise: What Really is an Expert?
June 15, 2009 – 4:52 am
This post provides a discussion about expertise in the digital economy. Grounded in the fields of psychology and technology, knowledge is discussed in terms of the types of knowledge, scope of knowledge and acquisition and application of knowledge to help differentiate a novice from an expert with digital technologies. We are all not social web expertise, just like we are all not chefs or car mechanics.
Getting Connected: Social Media & Marketing in a Networked Economy
June 9, 2009 – 6:09 am
This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets.
The Social Web: Its User-Generated, But Is It Really User-Controlled?
May 27, 2009 – 8:44 pm
This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing.
National Theatre Wales: Engaging Theatre Through Digital Community
May 23, 2009 – 2:01 am
This post is about the concept and launch of the new National Theatre Wales online community network. Based on a Ning network, the site aims to enage community members in a dialogue and debate about theatre in Wales.
