Category Archives: Social Web

Peter Economides – Everything communicates …

December 13, 2011 – 2:57 am

Meaning making in this world is a complex interplay of texts, technology and behaviour richly embedded within a social web of personal-professional contexts. Today, I was given a rich reminder of this in the context of branding a country. A graduate student of mine, Panos Dalton Papakostis, posted a video on my Facebook wall. It was titled, ‘Re-branding Greece’ a video of a speech delivered by Peter Economides at the 11th “Aristotelis” Congress of EEDE in Thessaloniki. Peter is a brand strategist at Felix BNI who has worked with a list of leading consumer brands, from Apple to Heineken. My interest in this video is not the rich list of clients that Peter has worked with, nor the list of country-specific brand campaigns he shows as examples from which Greece can learn. Although these pose for interesting learning. My interest is his position and philosophy on a brand and the process of branding. Something many in organisational communications (or interested in meaning or sense making) can learn from. read more »

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The Complexities of Digital Participation

December 7, 2011 – 9:09 pm

Do you remember the days when profiling usage of media technologies was about viewing or readership behaviour – who watched or read what? How long they spent doing this and the differential between media types (broadcast, print), channels, and vehicles. Media viewing behaviour was somewhat complicated, but it was far from the complexity we see today when trying to navigate the ubiquitous and complex world of digital and social media.Considering this change, I’ve often wondered what are the elements managers of digital media channels – be it marketers, communicators, digital media designers or even the owner of a small business or not for profit – consider when evaluating digital media participation for their brand or media channels and social communities. read more »

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Talk: ME+WE=Digital Identity Management

September 19, 2011 – 11:29 pm

Last week I gave a talk to a group of 50 members of the Women in Management (WiM) Network. A group organised and sponsored by the Chartered Management Institute. The theme of the evening event was ‘Business in a Digital Age’. Usually at events I am asked to discuss the use of digital media in marketing and/or organizational communications. However I was fortunate to be sharing the evening with Liam Giles from SpinDogs, who gave a very detailed account of what emerging digital media we are seeing in the world of marketing. We also heard from Peter Gwyn Williams from e-Crime Wales, who shared his in depth and technical knowledge about how, where and to what extent we are open to e-Crime.

I however was more drawn to another topic, Digital Identity Management. read more »

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The power of #personality on #twitter

June 18, 2011 – 4:24 pm
In June this year I was asked to write a commentary about the use of Twitter in organizational communications for Cardiff News*, Cardiff University’s official newsletter. The article published is reproduced here.

@drkellypage the power of #personality on #twitter

With the growth of the digital technologies such as Twitter, organizations are increasingly adopting corporate and employee Twitter accounts. Seen as an alternative channel to the corporate website or customer call line Twitter is often mistakenly used to only push press releases, company news and customer service information into the ether in a wild attempt to build a twitter network. read more »

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A Wiki Way of Learning

February 15, 2011 – 1:23 am

A Wiki Way of Learning is the title of a study I’ve been working on over the past two years in collaboration with Professor Martin Weller (Open University). The study explores the design, use and effect of Wiki technology for collaborative learning in postgraduate management education.

Collaborative learning has a diverse meaning, from group or team-based working, to peer-to-peer interaction on shared tasks. With the rise in dynamic ubiquitous digital technologies has provided another rich layer to collaborative learning as the need to learn how to collaborate now coexists with the need to learn how to use digital technologies. read more »

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Call for Papers: JCB Special Issue on Social Media

November 26, 2010 – 9:07 am

Are you doing research on consumers and social media? Well, we are interested in reviewing your work! Professor Leyland Pitt (Simon Fraser University) and myself (Cardiff University) have teamed up with the Journal of Consumer Behaviour editor Peter Nuttall (Bath University) to edit a Special Issue on Social Media.

The special issue is entitled: “Consumer-generated, Co-created & Shared Content Through Social Media: Challenges for Consumer Researchers.”

This issue will explore a wide range of topics related to consumer behaviour through a social media enabled environment. Papers examining consumer participation and engagement in social media, consumer action and interaction through social media, and consumer creation and co-creation of content will be particularly appropriate. read more »

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The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

October 15, 2010 – 1:55 am

Who are your ‘friends’? Why are they your ‘friends’? And what characterises people as your ‘friends’? I’ve been thinking for a long time about writing a post about ‘friends’ … the word, it’s meanings (so many) and how with digital media (and Facebook) the term ‘friend’ is evolving because of the evolution in the social digital landscape within which we live, breath, work and socialise. In this we ponder how to some ‘friends’ in a digital space, is very different to ‘friends’ we connect with in an offline world! Where as to others the differential is minimal, and their reality is defined not by digital boundaries (online and offline) but by perceptual and emotional ones (values) and for others by physical boundaries (geography). So what do we mean by the term ‘friend’? read more »

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DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!

February 21, 2010 – 12:31 am

S.Craig_WatkinsFollowing the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media and Learning.

With this in mind and with no experience in this area I was looking forward to hearing the perspective from which he considers this space. Below is provided a few key insights I took out of his keynote talk: read more »

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Rage Against the X-Factor

January 1, 2010 – 2:09 pm

Rage Against the X-Factor

How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?

‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!

CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. read more »

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The Mechanics of Social Web Expertise: What Really is an Expert?

June 15, 2009 – 4:52 am

If I drive a car does that make me a mechanic? If I read a cookbook and bake a cake does that make me a chef? If I take my temperature does that make me a doctor? So what would make me a social web expert?

As the avid researcher I am, I did a little research to see what others had to say on the topic of social web expertise. By searching the phrase ‘social media expert’ on Google it returned  around 306,000 search results (I read the first two pages), on delicious 1027 bookmarks (of which I read 10) and I sat and painfully watched 6 of the 164 videos about it on YouTube. read more »

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