Category Archives: Thoughts On

DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!

February 21, 2010 – 12:31 am

S.Craig_WatkinsFollowing the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media and Learning.

With this in mind and with no experience in this area I was looking forward to hearing the perspective from which he considers this space. Below is provided a few key insights I took out of his keynote talk: read more »

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Digital Media Learning Talks

DML 2010: Henry Jenkins on Diversifying Participation!

February 19, 2010 – 10:21 am

participation

Tonight in the Chair’s introduction to the DML 2010 conference, Dr. Henry Jenkins posed some interesting insights into what is emerging and what we are facing when it comes to Digital Media Learning …asking the delegates to consider more widely diversifying participation in learning communities …

From this introduction I tried to capture a number of key insights … a colleague and friend of mine, DK from MediaSnackers, a social media organisation specialising in engaging youth-based organisations, once spoke that he endeavours to make people either ‘think’ or ‘smile’ from his talks, meetings or conversations. Well tonight Henry Jenkins … most certainly made me think …

Below are a number of the key insights I took out of Henry Jenkins talk … read more »

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Digital Media Learning

DML 2010: Setting a Remit for Reflection!

February 19, 2010 – 9:26 am

Learning Styles_gifTonight the DML 2010 conference commenced with a number of key speakers introducing the conference and outlining the journey that has lead us here today, why it’s important and what we envisage the next few days will encompass.

Dr David Theo Goldberg & Dr Heather Horst from UCHRI opened the conference outlining the digital media and learning initiative Digital Media and Learning Research Hub that was launched over 4 years ago with the idea to bring together scholars, practioners and society with a focus on ‘education and learning’ through, with and about digital media technologies.

With this they pose a number of questions for consideration over the new few days: read more »

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Talks Web Knowledge

Digital Media Learning 2010: Inclusive, International & Participatory!

February 19, 2010 – 1:10 am

logo

Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego over the next three days. The 2010 Digital Media Learning Conference (San Diego, USA).

Today finds me at the start of the conference hosted University of California Humanities Research Institute at the UC Irvine campus in San Diego. The next 3 days over 500 digital media delegates form around the world are coming together to deliver, attend and discuss at over 60 panel session about digital media learning and literacy in society, education, and policy. As noted in the conference press release as to why this is so important: read more »

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Marketing Concept Talks

If a picture says 1000 words – how do YOU see Marketing?

January 14, 2010 – 4:30 pm

If I say the word marketinA picture is worth more than 1000 wordsg – what do you think of? What image comes into your head? Who do you think of?

We are creating a story of how people REALLY see marketing – not in words, but in pictures!

I’ve been asked to give a presentation entitled Marketing for a public presentation on the 25th of March at Chapter, in Cardiff. So, I want to build a presentation about how YOU see marketing? Not how I see it.

This presentation is not a usual academic lecture about research, case studies, or the state of Business Schools or higher Education in the UK (How Boring!!). This is far more interesting. It is for the first ever Pecha Kucha Night in Cardiff … so I want to do something a little different.  read more »

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Rage Against the X-Factor

January 1, 2010 – 2:09 pm

Rage Against the X-Factor

How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?

‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!

CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. read more »

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Talks Web Knowledge

Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

October 17, 2009 – 4:24 pm

Wales Millennium CentreOn Thursday 15th October I gave a talk to an audience at Ignite Cardiff in the Wales Millennium Centre entitled: “If I drive a car does that make me a mechanic?”. It was 5 minute presentation in which I was trying to communicate a core message about how we consider, evaluate and measure knowledge in the age of fast pacing technology. read more »

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Talks Web Knowledge

CASE Insights Speaks at Ignite Cardiff 2009

October 15, 2009 – 5:03 pm

ignite-cardiff Well tonight in Cardiff is the 3rd Ignite Cardiff event! So what is Ignite?

Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say? The entry on Wikipedia provides a more detailed overview of Ignite events around the world.

Well having thought about this scary prospect and being an academic who makes a living out of lecturing and talking, I thought I might just be up for the challenge. Can an academic really only talk for 5 minutes?

So tonight at Wales Millennium Centre, I’ll be joining a list of 15 other speakers to talk for 5 minutes on a topic of my choice. My presentation is entitled: “If I can drive does that make me a mechanic!” and stems from two earlier posts on this blog about “the mechanics of social web expertise” and “measuring social web expertise.” Most importantly though this presentation is about my dad!

This Ignite Cardiff event is being hosted in partnership with Cardiff Design Festival and organised by Cardiff Web Scene and sponsored by Box UK.

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Case Insights Web Emotion

The Web Makes Me Feel ….

July 16, 2009 – 11:23 am

TWMMF

Is anybody exploring this question? Increasingly we see hundreds of reports telling us about how many people are using twitter, uploading photos to Flickr, the average number of friends we have on facebook.

But no one seems to be asking the deeper questions about how is the web making people feel? Or even discussing if this is an important question to ask? So we decided to ask it!

Over the last few months, I’ve had the fortune to work with some great people in the area of Social Web – DK and Mark from MediaSnackers and we’ve been asking just this question as part of a project called The Web Makes Me Feel (TWMMF)

TWMMF is a MediaSnackers project exploring the emotional responses to the web among 13-19 year olds in the UK. CASE Insights collaborated with MediaSnackers to analyse the data and produce a detailed report of insights from the findings. read more »

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Marketing Concept Marketing Language

Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?

June 18, 2009 – 2:23 am

tarzan_jane_800x600Me Tarzan – You Jane!

Can you imagine the impact on sales if we treated our customers like this? Well maybe in some ways we do, but our customers haven’t known any better! But that is changing, and changing quickly.

One of the biggest things we are seeing electronic technologies having an impact on in marketing is not just how we do marketing. Electronic technologies are changing the mindset behind how we view marketing, talk about marketing and the roles of who is involved in marketing. read more »

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