Dr. Kelly Page

Exploring digital social ways in organizational communications.

Archive for the ‘Marketing Language’ category

Social Ways of Working in Higher Education

January 24th, 2012

Currently I sit on a task and finish group discussing the use and future of social technologies in my university. As a result I’ve been reflecting on how we think about the emerging developments in social technologies and their impact on the ways we work in academia. Like many organisations, social technologies are greatly influencing the ways we work in higher education. They are influencing not just our communication activities, but also the activities we do for education and learning, research and administration. In this, all that we do as educators, researchers, students and administrators within the higher education sector is organisational communications or more formally termed: engagement. For example: » Read more: Social Ways of Working in Higher Education

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Posted in Digital Media Learning, Marketing Language, Organizational Communications, Social Web

Tags: Controlling Digital Media Learning Engagement Higher Education Learning Organizational Communications Social Web Work

The Complexities of Digital Participation

December 7th, 2011

Do you remember the days when profiling usage of media technologies was about viewing or readership behaviour – who watched or read what? How long they spent doing this and the differential between media types (broadcast, print), channels, and vehicles. Media viewing behaviour was somewhat complicated, but it was far from the complexity we see today when trying to navigate the ubiquitous and complex world of digital and social media.Considering this change, I’ve often wondered what are the elements managers of digital media channels – be it marketers, communicators, digital media designers or even the owner of a small business or not for profit – consider when evaluating digital media participation for their brand or media channels and social communities. » Read more: The Complexities of Digital Participation

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Posted in Access & Usage, Digital Participation, Marketing Language, Media Planning, My Articles, Social Web

Tags: Digital Media Participation Media Planning Participation Web Design Web Designers Workplace

The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

October 15th, 2010

Who are your ‘friends’? Why are they your ‘friends’? And what characterises people as your ‘friends’? I’ve been thinking for a long time about writing a post about ‘friends’ … the word, it’s meanings (so many) and how with digital media (and Facebook) the term ‘friend’ is evolving because of the evolution in the social digital landscape within which we live, breath, work and socialise. In this we ponder how to some ‘friends’ in a digital space, is very different to ‘friends’ we connect with in an offline world! Where as to others the differential is minimal, and their reality is defined not by digital boundaries (online and offline) but by perceptual and emotional ones (values) and for others by physical boundaries (geography). So what do we mean by the term ‘friend’? » Read more: The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!