Dr. Kelly Page » Marketing Guides http://caseinsights.com Exploring digital social ways in organizational communications. Sun, 06 May 2012 21:43:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 A Manifesto for Mystery in Electronic Marketing http://caseinsights.com/index.php/2009/05/12/a-manifesto-for-mystery-in-electronic-marketing/ http://caseinsights.com/index.php/2009/05/12/a-manifesto-for-mystery-in-electronic-marketing/#comments Tue, 12 May 2009 16:01:58 +0000 Kelly Page http://caseinsights.com/?p=158 Trying to keep the creativity and imagination in marketing, trying not to be controlled and managed by the many electronic resources you access, connect to or use on a daily basis?

Here is a list of ideas to keep the mystery (or creativity) in Electronic Marketing … or should I say the marketing in electronic marketing.

Marketing, after all is not just a management planning process, but a creative process based on ideas, not just the resources used to manage and implement these ideas.

  1. Defy reason – make a decision for your product or brand based entirely on feelings and emotions (not data) …
  2. Allow for the unexpected – play with social media such as a blog, FB group page etc for your brand and just see what happens …
  3. Invite difference – post messages on twitter, comment on blogs and talk to strangers about your brand (not just folks in your company or contracted to work for you) …
  4. Don’t just search – use the ‘I’m Feeling Lucky’ function on Google and think how the site you come across might be connected with your product/brand …
  5. Enjoy and celebrate the unsettling feeling of not getting ‘it’ 100% right’ on your website … yes it is ok! Uncertainity, change, failure and imperfection are natural elements in life … just as they are in the use of technology in marketing, be it your website, social media campaign or just use of work email … enjoy the fact you still have 100 emails in your inbox …Newspaper Printing Press
  6. Walk away from your computer, grab a piece of paper, some coloured pens and draw something … anything … to remind you that marketing is also about creativity …
  7. Wonder at old technologies … the printing press, the telephone, the turntable, the cassette tape …
  8. Don’t send that email … pick up the phone, walk down the corridor and have a conversation, a coffee or just hi …
  9. Spend a day with a child or teenager having fun and ask them to show you how they see electronic technologies through their eyes … it’s not just about data and information, it’s about having fun, being connected …
  10. Never forget that electronic marketing is actually about people, not just technologies … with electronic technologies we are observing someone, contacting someone, interacting with someone … so think people first!

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