This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
Category Archives: Marketing Frameworks
Introducing EMAM!
May 9, 2009 – 8:13 pm
This post on CASE Insights discussed EMAM, a framework for looking at how electronic resources are being used and managed in marketing activities. You can read a summary of the key article insights in this post. The framework was introduced in the paper: Page-Thomas, K. L. (2005). Electronic Marketing: The Bigger Picture. Marketing Review, 5(3 (Autumn)), 243-262.
Marketing is About Resources!
May 9, 2009 – 6:21 pm
This post is about the evolution of marketing away from focusing on the product offering to focusing on key resources such as people, technology, knowledge and time for effective marketing activities.
Marketing’s Evolution
May 9, 2009 – 6:04 pm
Marketing is constantly evolving as the resources by which we conduct and manage marketing activities evolves. This post on CASE Insights provides a commentary on the evolution of marketing activities from a mixer of ingredients to a participant in a dialogue and community. The post also introduces EMAM, an adaptive framework introduced by Dr. Kelly Page, upon which the management and implementation of marketing activities can be organised.
