Archive for the ‘Marketing Education’ category

Podcast Series: Introduction to Marketing

March 29th, 2011

With the 2nd edition of our Marketing Book on the shelves since December 2010, I’m happy to announce that our author podcast summaries for each Chapter in the book are now freely available on iTunes.

My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.

If you are a student taking Marketing for the first time, or just interested in reviewing your knowledge, these podcast summaries will provide a useful review to aid you in your revision of the material covered in each chapter of our book. If interested in learning more about some of the specific areas of Marketing such as Digital, Services, International or Retailing, download just the specific chapters and have a listen.

These podcast are freely available on iTunes for all who are learning about, interested in or students of marketing.

Smiles

Kelly

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Posted in Books, Marketing Education, Talks

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A Wiki Way of Learning

February 15th, 2011

A Wiki Way of Learning is the title of a study I’ve been working on over the past two years in collaboration with Professor Martin Weller (Open University). The study explores the design, use and effect of Wiki technology for collaborative learning in postgraduate management education.

Collaborative learning has a diverse meaning, from group or team-based working, to peer-to-peer interaction on shared tasks. With the rise in dynamic ubiquitous digital technologies has provided another rich layer to collaborative learning as the need to learn how to collaborate now coexists with the need to learn how to use digital technologies. » Read more: A Wiki Way of Learning

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Posted in Access & Usage, Digital Media Learning, Marketing Education, My Articles, Social Web, Web Knowledge

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The Educational Value of Academic Publishing

August 28th, 2010

Have you ever wondered the educational value of academic publishing? Wondered how the research we do filters into the classroom? Maybe not! This is not something often discussed and debated in business academia, where the ethos and culture is driven to publish in top-tier academic peer-review (?) journals. However, for some of us, behind closed doors, in secret we are also engage in another publishing activity. An activity not often discussed with high esteem or value by research-driven colleagues, where the words “I’m writing a textbook” seem like sinister words. However, if we really think about the educational value of academic publishing, it is textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”. » Read more: The Educational Value of Academic Publishing

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Posted in Books, Marketing Education

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AM Conference 2010: Discovering a New DNA of Marketing Academe

July 10th, 2010

Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. » Read more: AM Conference 2010: Discovering a New DNA of Marketing Academe

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Posted in Digital Media Learning, Marketing Education, Talks

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Digital Media Literacy in Business, Media Management & Marketing

June 23rd, 2010

1CEMFHLast week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!

The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! » Read more: Digital Media Literacy in Business, Media Management & Marketing

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Posted in Digital Media Learning, Marketing Education

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