This is a blog post about the educational value of academic publishing, and the role of textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”.
Category Archives: Marketing Education
AM Conference 2010: Discovering a New DNA of Marketing Academe
July 10, 2010 – 6:56 pm
This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today.
Digital Media Literacy in Business Management & Marketing
June 23, 2010 – 3:39 am
This blog post is about the what, how and why Digital Media Literacy is important in Business Management and Marketing education; the reason I started CASE Insights and how it is evolving.
