If a picture says 1000 – How do YOU see marketing is a project to create a visual story about how real people in real job see marketing. What it’s about? It’s impact and role in society? Friends, followers and connections are encouraged to send in a pic of how they see marketing to be included in a presentation.
Category Archives: Marketing Concept
Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
June 18, 2009 – 2:23 am
This post discusses the evolution of the marketing mindset and marketing language because of the impact and adoption of digital electronic resources. A key focus here is places on the role of the social web and the evolution of marketing from a Them & Us mentality to one of Me+We!
The Social Web: Its User-Generated, But Is It Really User-Controlled?
May 27, 2009 – 8:44 pm
This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing.
CASE Insights on Marketing
May 9, 2009 – 6:34 pm
This post provides an overview of how CASE Insights view marketing and its evolution because of electronic technologies.
