Category Archives: Marketing Concept

Marketing Concept Talks

If a picture says 1000 words – how do YOU see Marketing?

January 14, 2010 – 4:30 pm

If I say the word marketinA picture is worth more than 1000 wordsg – what do you think of? What image comes into your head? Who do you think of?

We are creating a story of how people REALLY see marketing – not in words, but in pictures!

I’ve been asked to give a presentation entitled Marketing for a public presentation on the 25th of March at Chapter, in Cardiff. So, I want to build a presentation about how YOU see marketing? Not how I see it.

This presentation is not a usual academic lecture about research, case studies, or the state of Business Schools or higher Education in the UK (How Boring!!). This is far more interesting. It is for the first ever Pecha Kucha Night in Cardiff … so I want to do something a little different.  read more »

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Marketing Concept Marketing Language

Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?

June 18, 2009 – 2:23 am

tarzan_jane_800x600Me Tarzan – You Jane!

Can you imagine the impact on sales if we treated our customers like this? Well maybe in some ways we do, but our customers haven’t known any better! But that is changing, and changing quickly.

One of the biggest things we are seeing electronic technologies having an impact on in marketing is not just how we do marketing. Electronic technologies are changing the mindset behind how we view marketing, talk about marketing and the roles of who is involved in marketing. read more »

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The Social Web: Its User-Generated, But Is It Really User-Controlled?

May 27, 2009 – 8:44 pm

User Generated ContentUser-generated content! These are a sequence of terms we hear repeatedly when discussing the social web.

The core distinguishing character of the social web to more linear electronic resource such as TV, Radio, Print and even Web 1.0, is the degree of involvement the user plays in generating and sharing content than ever before. This is why we love it! But do they actually control their content? read more »

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Marketing Concept

CASE Insights on Marketing

May 9, 2009 – 6:34 pm

So how do we view marketing?

Leaving a Footprint!CASE Insights comes from a differing mindset of marketing than is traditionally held by many.

Focusing on a social-system world view that places emphasis on social networks and developing insights from case examples, we see marketing as a dialogue with many participants and communities in order to create and deliver real human value.

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