This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing.
Category Archives: Electronic Marketing
A Manifesto for Mystery in Electronic Marketing
May 12, 2009 – 5:01 pm
This post is a list of ideas to try and keep the mystery in Electronic Marketing or should we say the marketing in electronic marketing.
Could Technologies Destroy Marketing?
May 12, 2009 – 4:53 pm
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
Mystery in Electronic Marketing!
May 11, 2009 – 2:14 am
This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?
Types of Electronic Marketing Activities
May 9, 2009 – 9:35 pm
This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
