This blog post is about the what, how and why Digital Media Literacy is important in Business Management and Marketing education; the reason I started CASE Insights and how it is evolving.
Category Archives: Thoughts On
Ada Lovelace Pledge: Prof. Donna Hoffman
March 25, 2010 – 12:51 pm
This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing.
DML2010: In reflection!
March 1, 2010 – 12:02 pm
This post provides response to a number of the questions raised by Sonia Livingstone at DML2010 about the questions surrounding Digital Media Learning.
DML2010: Sonia Livingstone on Youthful Participation in Digital Media
March 1, 2010 – 1:58 am
This post is a brief introduction to the closing keynote talk delivered at the DML 2010 conference by Prof. Sonia Livingstone from LSE in the UK. The talk was about youthful participation in digital media and the post includes a list of my tweets during the talk.
DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
February 21, 2010 – 12:31 am
Following the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media [...]
DML 2010: Henry Jenkins on Diversifying Participation!
February 19, 2010 – 10:21 am
This post is a summary of some of the key insights I derived from the talk by Henry Jenkins at the DML 2010 conference on ‘diversifying participation’ and the origins of ‘lol’ …
DML 2010: Setting a Remit for Reflection!
February 19, 2010 – 9:26 am
This post is about the remit for which the DML 2010 conference is focus. The conference organisers pose a number of key questions with which to reflect and discuss. This post also poses an additional question about inclusivity in learning communities to include ‘ALL’ learners, be it youth or adult education through digital media.
Digital Media Learning 2010: Inclusive, International & Participatory!
February 19, 2010 – 1:10 am
This post is about the DML 2010 Conference. Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego.
If a picture says 1000 words – how do YOU see Marketing?
January 14, 2010 – 4:30 pm
If a picture says 1000 – How do YOU see marketing is a project to create a visual story about how real people in real job see marketing. What it’s about? It’s impact and role in society? Friends, followers and connections are encouraged to send in a pic of how they see marketing to be included in a presentation.
Rage Against the X-Factor
January 1, 2010 – 2:09 pm
This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor.
