Archive for the ‘Talks’ category

We are all learning! Talk: Sir Ken Robinson on Changing Education

February 23rd, 2012

This is an excellent animated video of a talk by Sir Ken Robinson, education and creativity expert on Changing Education.

What I love about how Sir Ken Robinson discusses Changing Education is he shows clear insight of how through the evolution in innovations and technology of the last few hundred years (if not longer), our behaviour and responses to the world around us has changed in our every day life  - in what we do, what we pay attention to, and the internal and collaborative processes we use to learn, adapt and survive in a rapidly changing technological environment. He then contrasts this very eloquently with the view that for what ever reason, the pace of change in how we think about education, learning and formal learning contexts has not changed at the same pace or in the same way. He uses school education to exemplify his point. For me this video also spoke of higher education. » Read more: We are all learning! Talk: Sir Ken Robinson on Changing Education

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Talk: Developing Products in Volatile Markets

January 26th, 2012

This blog post includes a narrative of key points made by Professor Costas Andriopoulos during his talk at the Cardiff University Innovation Network seminar on 25th January 2012. » Read more: Talk: Developing Products in Volatile Markets

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Tanya Saracho – Collaboration Shapes Us!

December 15th, 2011

Who we are is because of who and what we interact with, the experiences we have and the experiences of others close to us. These experiences are both mediated by digital social technologies and are unmediated or face-to-face. In essence, life and living is a series of interactions. It is an ongoing dynamic process of collaboration, social and situational interactions that over time shape who we are, what we do, and how we see the world. Beyond school and for many beyond university, much of who we become is shaped be our world of work and the communication and interactions within that world. Today while reading about the Arts Alliance Illinois, a state initiative to raise the profile of the Arts and Arts Education throughout the state of Illinois, I stumbled upon a video of a talk delivered about the work life story of  - Tanya Saracho. A talk in which Tanya explains how collaboration in her workplace shaped her, her voice, the voices of those around her and their creative process which grew into a theatre company. » Read more: Tanya Saracho – Collaboration Shapes Us!

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Peter Economides – Everything communicates …

December 13th, 2011

Meaning making in this world is a complex interplay of texts, technology and behaviour richly embedded within a social web of personal-professional contexts. Today, I was given a rich reminder of this in the context of branding a country. A graduate student of mine, Panos Dalton Papakostis, posted a video on my Facebook wall. It was titled, ‘Re-branding Greece’ a video of a speech delivered by Peter Economides at the 11th “Aristotelis” Congress of EEDE in Thessaloniki. Peter is a brand strategist at Felix BNI who has worked with a list of leading consumer brands, from Apple to Heineken. My interest in this video is not the rich list of clients that Peter has worked with, nor the list of country-specific brand campaigns he shows as examples from which Greece can learn. Although these pose for interesting learning. My interest is his position and philosophy on a brand and the process of branding. Something many in organisational communications (or interested in meaning or sense making) can learn from. » Read more: Peter Economides – Everything communicates …

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Talk: ME+WE=Digital Identity Management

September 19th, 2011

Last week I gave a talk to a group of 50 members of the Women in Management (WiM) Network. A group organised and sponsored by the Chartered Management Institute. The theme of the evening event was ‘Business in a Digital Age’. Usually at events I am asked to discuss the use of digital media in marketing and/or organizational communications. However I was fortunate to be sharing the evening with Liam Giles from SpinDogs, who gave a very detailed account of what emerging digital media we are seeing in the world of marketing. We also heard from Peter Gwyn Williams from e-Crime Wales, who shared his in depth and technical knowledge about how, where and to what extent we are open to e-Crime.

I however was more drawn to another topic, Digital Identity Management. » Read more: Talk: ME+WE=Digital Identity Management

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Podcast Series: Introduction to Marketing

March 29th, 2011

With the 2nd edition of our Marketing Book on the shelves since December 2010, I’m happy to announce that our author podcast summaries for each Chapter in the book are now freely available on iTunes.

My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter.

If you are a student taking Marketing for the first time, or just interested in reviewing your knowledge, these podcast summaries will provide a useful review to aid you in your revision of the material covered in each chapter of our book. If interested in learning more about some of the specific areas of Marketing such as Digital, Services, International or Retailing, download just the specific chapters and have a listen.

These podcast are freely available on iTunes for all who are learning about, interested in or students of marketing.

Smiles

Kelly

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Hotels.com: Data Informed & Analytics Led Model of Business

February 11th, 2011

Last night Cardiff Business School hosted, Mr David Roche, President of Hotels.com for an evening lecture about the Internet: Business, not as you know it! David introduced the audience to the data-informed and analytics led business model of Hotels.com.

It was an interesting talk that took us from the business model origins of Yahoo!, Google and Goto.com to the power of digital analytics and the loss of the high street travel retailer. » Read more: Hotels.com: Data Informed & Analytics Led Model of Business

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Talk: David Roche – The Internet: Business but not as we know it!

January 28th, 2011

This is the title of the talk to be given by David Roche, president of hotels.com® Worldwide and Venere.com™ during the next Cardiff Business School Lecture Series 2010/11. » Read more: Talk: David Roche – The Internet: Business but not as we know it!

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Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

November 12th, 2010

Today, I spoke with a group of 15 doctoral candidates from the Media Technology and Society (MTS) program, here at Northwestern School of Communications about building your digital identity as a digital doctoral candidate (i.e., To Blog or Not to Blog!). My advice: listen and converse, but be strategic – about what, with whom, where and in what way, you grow your social capital through the social web.

As a doctoral student you often have many questions that arise throughout your research studies. These include » Read more: Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

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Building Social Brands Online

October 31st, 2010

How does an organisation, a person, a brand build social capital online?  Through change! How does it engage in social web platforms such as Facebook, Youtube, Flickr and Twitter? It takes time, unlearning old practice, skills and knowledge and learning new practice through listening, dialogue and experimentation. » Read more: Building Social Brands Online

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