This blog post is a tribute to the life and career in Marketing of Mr. Martin Evans. In the fields of Direct and Interactive Marketing, Consumer Behaivour and Marketing Research he was an inspiring research scholar, mentor, colleague, teacher and friend.
Category Archives: People
Ada Lovelace Pledge: Prof. Donna Hoffman
March 25, 2010 – 12:51 pm
This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing.
