This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web.
Category Archives: Articles
Delivery Information: The Achilles’ Heel of Online Retailing
May 26, 2009 – 11:48 pm
This post is about a research article written about the importance and role of delivery information on a retailers website. This information is crucial to build consumer trust, assurance and confidence in your online retailing offer, however often consumers find it difficult to find this information prior to purchase. We surveyed consumers and conducted content analysis of leading online retailing sites across Western and Central Europe.
Types of Electronic Marketing Activities
May 9, 2009 – 9:35 pm
This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific.
Introducing EMAM!
May 9, 2009 – 8:13 pm
This post on CASE Insights discussed EMAM, a framework for looking at how electronic resources are being used and managed in marketing activities. You can read a summary of the key article insights in this post. The framework was introduced in the paper: Page-Thomas, K. L. (2005). Electronic Marketing: The Bigger Picture. Marketing Review, 5(3 (Autumn)), 243-262.
