Author Archives: Kelly Page

Kelly Page

A researcher, writer and speaker. Passionate about people, learning and digital media, Kelly works in partnership with organizations exploring digital media learning, literacy and knowledge in organizational communications. Kelly has a PhD in Web Knowledge from the UNSW (Australia) and is co-author of Marketing, the 2nd leading textbook in marketing principles in the UK. Her work is published in Psychology & Marketing, Behavior & Information Technology, International Journal of Retailing & Distribution Management, Marketing Review, Strategic Management, Journal of Marketing Management and Journal of Consumer Behaviour.

Digital Media Learning 2010: Inclusive, International & Participatory!

February 19, 2010 – 1:10 am

logo

Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego over the next three days. The 2010 Digital Media Learning Conference (San Diego, USA).

Today finds me at the start of the conference hosted University of California Humanities Research Institute at the UC Irvine campus in San Diego. The next 3 days over 500 digital media delegates form around the world are coming together to deliver, attend and discuss at over 60 panel session about digital media learning and literacy in society, education, and policy. As noted in the conference press release as to why this is so important: read more »

Share and Enjoy

Tags , , , | Permalink | Comments (2)

If a picture says 1000 words – how do YOU see Marketing?

January 14, 2010 – 4:30 pm

If I say the word marketinA picture is worth more than 1000 wordsg – what do you think of? What image comes into your head? Who do you think of?

We are creating a story of how people REALLY see marketing – not in words, but in pictures!

I’ve been asked to give a presentation entitled Marketing for a public presentation on the 25th of March at Chapter, in Cardiff. So, I want to build a presentation about how YOU see marketing? Not how I see it.

This presentation is not a usual academic lecture about research, case studies, or the state of Business Schools or higher Education in the UK (How Boring!!). This is far more interesting. It is for the first ever Pecha Kucha Night in Cardiff … so I want to do something a little different.  read more »

Share and Enjoy

Tags , | Permalink | Comment (0)

Rage Against the X-Factor

January 1, 2010 – 2:09 pm

Rage Against the X-Factor

How important REALLY is online word of mouth? How could an online community of music consumers use social networks to oppose an international music franchise and make British music history?

‘Rage against the X-Factor’: it was real; it happened in real time, and it had a real impact!

CASE Insights reviews the music campaign launched by Jon and Tracey Morter from Essex who showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. read more »

Share and Enjoy

Tags , , , | Permalink | Comments (7)

Ignite Cardiff Talk: If I drive a car does that make me a mechanic?

October 17, 2009 – 4:24 pm

Wales Millennium CentreOn Thursday 15th October I gave a talk to an audience at Ignite Cardiff in the Wales Millennium Centre entitled: “If I drive a car does that make me a mechanic?”. It was 5 minute presentation in which I was trying to communicate a core message about how we consider, evaluate and measure knowledge in the age of fast pacing technology. read more »

Share and Enjoy

Tags , , | Permalink | Comments (8)

CASE Insights Speaks at Ignite Cardiff 2009

October 15, 2009 – 5:03 pm

ignite-cardiff Well tonight in Cardiff is the 3rd Ignite Cardiff event! So what is Ignite?

Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say? The entry on Wikipedia provides a more detailed overview of Ignite events around the world.

Well having thought about this scary prospect and being an academic who makes a living out of lecturing and talking, I thought I might just be up for the challenge. Can an academic really only talk for 5 minutes?

So tonight at Wales Millennium Centre, I’ll be joining a list of 15 other speakers to talk for 5 minutes on a topic of my choice. My presentation is entitled: “If I can drive does that make me a mechanic!” and stems from two earlier posts on this blog about “the mechanics of social web expertise” and “measuring social web expertise.” Most importantly though this presentation is about my dad!

This Ignite Cardiff event is being hosted in partnership with Cardiff Design Festival and organised by Cardiff Web Scene and sponsored by Box UK.

Share and Enjoy

Tags , , | Permalink | Comment (0)

The Web Makes Me Feel ….

July 16, 2009 – 11:23 am

TWMMF

Is anybody exploring this question? Increasingly we see hundreds of reports telling us about how many people are using twitter, uploading photos to Flickr, the average number of friends we have on facebook.

But no one seems to be asking the deeper questions about how is the web making people feel? Or even discussing if this is an important question to ask? So we decided to ask it!

Over the last few months, I’ve had the fortune to work with some great people in the area of Social Web – DK and Mark from MediaSnackers and we’ve been asking just this question as part of a project called The Web Makes Me Feel (TWMMF)

TWMMF is a MediaSnackers project exploring the emotional responses to the web among 13-19 year olds in the UK. CASE Insights collaborated with MediaSnackers to analyse the data and produce a detailed report of insights from the findings. read more »

Share and Enjoy

Tags , , , | Permalink | Comments (5)

Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?

June 18, 2009 – 2:23 am

tarzan_jane_800x600Me Tarzan – You Jane!

Can you imagine the impact on sales if we treated our customers like this? Well maybe in some ways we do, but our customers haven’t known any better! But that is changing, and changing quickly.

One of the biggest things we are seeing electronic technologies having an impact on in marketing is not just how we do marketing. Electronic technologies are changing the mindset behind how we view marketing, talk about marketing and the roles of who is involved in marketing. read more »

Share and Enjoy

Tags , , , , | Permalink | Comment (0)

Measuring Social Web Expertise: Moving Beyond Usage Experience!

June 15, 2009 – 6:18 am

If I’ve been driving a car for 20 years does that make me a mechanic? If I’ve been baking cakes for 10 years, does that make me a pastry chef? If I’ve been on Twitter for 2 years does that mean I am a social web expert?

Often in the discussion of expertise about technologies, many fall into the trap of associating the length of usage as an indicator of expertise. In the blog entries mentioned in the previous post, many discussed ‘usage’ of social web technologies – how many years used, in what ways, which tools – as an indicator of expertise.

Technology usage as an indicator of expertise is not new or unique to the social web context, but is most certainly fatally flawed. read more »

Share and Enjoy

Tags , , , , | Permalink | Comments (3)

The Mechanics of Social Web Expertise: What Really is an Expert?

June 15, 2009 – 4:52 am

If I drive a car does that make me a mechanic? If I read a cookbook and bake a cake does that make me a chef? If I take my temperature does that make me a doctor? So what would make me a social web expert?

As the avid researcher I am, I did a little research to see what others had to say on the topic of social web expertise. By searching the phrase ‘social media expert’ on Google it returned  around 306,000 search results (I read the first two pages), on delicious 1027 bookmarks (of which I read 10) and I sat and painfully watched 6 of the 164 videos about it on YouTube. read more »

Share and Enjoy

Tags , , , | Permalink | Comments (6)

Getting Connected: Social Media & Marketing in a Networked Economy

June 9, 2009 – 6:09 am

Green WorldLast year I was asked by Cardiff University to deliver a lecture for the Cardiff Innovation Network (CIN) about Social Media and Marketing.

The request came after I’d published an article about the  implications of social networking sites like Facebook for the marketing profession. So on 4th March 2009, I delivered a 2 hour public presentation entitled Getting Connected: Social Media and Marketing in a Networked Economy to an audience of 108. read more »

Share and Enjoy

Tags , , , , | Permalink | Comments (5)

« Previous Page — Next Page »

« Previous Page — Next Page »