Author Archives: Kelly Page

Kelly Page

A researcher, writer and speaker. Passionate about people, learning and digital media, Kelly works in partnership with organizations exploring digital media learning, literacy and knowledge in organizational communications. Kelly has a PhD in Web Knowledge from the UNSW (Australia) and is co-author of Marketing, the 2nd leading textbook in marketing principles in the UK. Her work is published in Psychology & Marketing, Behavior & Information Technology, International Journal of Retailing & Distribution Management, Marketing Review, Strategic Management, Journal of Marketing Management and Journal of Consumer Behaviour.

The Educational Value of Academic Publishing

August 28, 2010 – 4:58 pm

Have you ever wondered the educational value of academic publishing? Wondered how the research we do filters into the classroom? Maybe not! This is not something often discussed and debated in business academia, where the ethos and culture is driven to publish in top-tier academic peer-review (?) journals. However, for some of us, behind closed doors, in secret we are also engage in another publishing activity. An activity not often discussed with high esteem or value by research-driven colleagues, where the words “I’m writing a textbook” seem like sinister words. However, if we really think about the educational value of academic publishing, it is textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”. read more »

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AM Conference 2010: Discovering a New DNA of Marketing Academe

July 10, 2010 – 6:56 pm

Well this weekend ends a very busy and insightful week. On Monday I made my way to Coventry for the 2010 Academy of Marketing (AM) Conference being hosted by Coventry University Business School. The theme of the conference was ‘transformational marketing’ – the role of marketing in driving organizational, social, community and environmental change. So I was hoping to see a few papers talking about digital media in marketing driving this type of change. read more »

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Digital Media Literacy in Business, Media Management & Marketing

June 23, 2010 – 3:39 am

1CEMFHLast week I had the pleasure of spending an afternoon with DK, Mark and Karl from Mediasnackers, facilitating a Business Development workshop for them. At this workshop we discussed the What, How and Why Mediasnackers do what they do. It was a great afternoon, but not only did Mediasnackers walk away with some insights into their evolution, so did I!

The afternoon inspired me to reflect on the very same questions for what I do, the reason I started CASE Insights and found myself leaving the commercial marketing research sector for academic research and teaching. Reflection I haven’t done for a couple of years and given how difficult it can be juggling teaching, research, administration, marking, supervision and life … I thought it was increasingly important to revisit these questions! read more »

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Martin Evans: A Tribute

May 19, 2010 – 4:11 pm

Martin EvansThis week, Cardiff Business School mourns the passing of a great scholar, Mr. Martin Evans. This blog post is a tribute to his life and career in Marketing. To read more about Martin Evans and to read the thoughts of his colleagues, friends and students, visit the Online Book of Condolence. He was an inspiring scholar and colleague.

Martin Evans

“A contributor to knowledge”; “a creator of impact”;  ”a giving citizen in the academic research community”: all are most certainly terms that describe Martin Evans. Martin Evans was not just a teacher, or a lecturer. He was also an inspiring research scholar whose research interest and research integrity was grounded first and foremost in making a contribution to knowledge in the fields of Direct and Interactive Marketing, Consumer Behaviour and Marketing Research. read more »

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Ada Lovelace Pledge: Prof. Donna Hoffman

March 25, 2010 – 12:51 pm

Ada Lovelace On the 24th March, we celebrate Ada Lovelace Day. This is a day that recognises the contribution of women in technology and science. It is so named after the world’s first programmer – Ada Lovelace. On this day it is encouraged to post a blog about a women in technology and science we most admire. So who do I most admire? read more »

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DML2010: In reflection!

March 1, 2010 – 12:02 pm

question-markIn an earlier post at the beginning of DML2010, I recalled a number of questions raised for reflection throughout the conference and from this I added a fourth. However I heed the onus from Sonia Livingstone that perhaps we are asking the wrong questions and from her talk, a number of the questions/statements she raised [that I tweeted] I include here – as reflections from my DML 2010 experience (and no doubt clouded by my own societal and institutional influences). read more »

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DML2010: Sonia Livingstone on Youthful Participation in Digital Media

March 1, 2010 – 1:58 am

84782290A few weeks ago while on a visit to the US, I attended the ‘Digital Media Learning‘ conference in San Diego. The closing key note was given by Prof. Sonia Livingstone from London School of Economics (LSE).

The conference itself opened my eyes to a number of things, one important thing is that we need to always remember the interdisciplinary nature of this field. Without an open mind and participation in conversation and sharing, often the perspective from which we approach digital media learning can cloud and sometimes blind us from anothers view of this space. As adults researching this space, our view of the world is very different from those we research and observe – be it child, young adult in HE or those engaged in lifelong learning. But from each other we can certainly share and learn.

Prof. Sonia Livingstone provided one of the best talks I’ve been fortunate to listen to in this space, and like Henry Jenkins and S.Craig Watkins, made me think. From her talk, read more »

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DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!

February 21, 2010 – 12:31 am

S.Craig_WatkinsFollowing the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media and Learning.

With this in mind and with no experience in this area I was looking forward to hearing the perspective from which he considers this space. Below is provided a few key insights I took out of his keynote talk: read more »

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DML 2010: Henry Jenkins on Diversifying Participation!

February 19, 2010 – 10:21 am

participation

Tonight in the Chair’s introduction to the DML 2010 conference, Dr. Henry Jenkins posed some interesting insights into what is emerging and what we are facing when it comes to Digital Media Learning …asking the delegates to consider more widely diversifying participation in learning communities …

From this introduction I tried to capture a number of key insights … a colleague and friend of mine, DK from MediaSnackers, a social media organisation specialising in engaging youth-based organisations, once spoke that he endeavours to make people either ‘think’ or ‘smile’ from his talks, meetings or conversations. Well tonight Henry Jenkins … most certainly made me think …

Below are a number of the key insights I took out of Henry Jenkins talk … read more »

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DML 2010: Setting a Remit for Reflection!

February 19, 2010 – 9:26 am

Learning Styles_gifTonight the DML 2010 conference commenced with a number of key speakers introducing the conference and outlining the journey that has lead us here today, why it’s important and what we envisage the next few days will encompass.

Dr David Theo Goldberg & Dr Heather Horst from UCHRI opened the conference outlining the digital media and learning initiative Digital Media and Learning Research Hub that was launched over 4 years ago with the idea to bring together scholars, practioners and society with a focus on ‘education and learning’ through, with and about digital media technologies.

With this they pose a number of questions for consideration over the new few days: read more »

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