This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing.
Author Archives: Kelly Page
Delivery Information: The Achilles’ Heel of Online Retailing
May 26, 2009 – 11:48 pm
This post is about a research article written about the importance and role of delivery information on a retailers website. This information is crucial to build consumer trust, assurance and confidence in your online retailing offer, however often consumers find it difficult to find this information prior to purchase. We surveyed consumers and conducted content analysis of leading online retailing sites across Western and Central Europe.
National Theatre Wales: Engaging Theatre Through Digital Community
May 23, 2009 – 2:01 am
This post is about the concept and launch of the new National Theatre Wales online community network. Based on a Ning network, the site aims to enage community members in a dialogue and debate about theatre in Wales.
National Theatre Wales: Branding a Theatre Without Boundaries!
May 23, 2009 – 1:23 am
This post is a brief insight into the concept and launch of the online community network for the new National Theatre Wales. The social network is based on a ning network and aims to engage members to collaborate, converse and debate on English language theatre in Wales.
So Is Ease of Use or Usefulness More Important?
May 20, 2009 – 8:12 pm
This post is about the two underlying elements of usability – ease of usefulness and discusses which of these elements are most important when using electronic resources in marketing activities! As core to marketing are fullfilling human needs, core to electronic marketing is a technology providing real human value.
Usability 101 – What Are The Basics?
May 20, 2009 – 8:00 pm
This post provides a basic summary of the two key elements of a usability model called the ‘Technology Acceptance Model’ and why these two core elements are of increasing importance to the marketing profession.
Usability is a Marketing Thing!
May 14, 2009 – 1:16 am
This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness.
A Manifesto for Mystery in Electronic Marketing
May 12, 2009 – 5:01 pm
This post is a list of ideas to try and keep the mystery in Electronic Marketing or should we say the marketing in electronic marketing.
Could Technologies Destroy Marketing?
May 12, 2009 – 4:53 pm
This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value.
Mystery in Electronic Marketing!
May 11, 2009 – 2:14 am
This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been?
