If a picture says 1000 – How do YOU see marketing is a project to create a visual story about how real people in real job see marketing. What it’s about? It’s impact and role in society? Friends, followers and connections are encouraged to send in a pic of how they see marketing to be included in a presentation.
Author Archives: Kelly Page
Rage Against the X-Factor
January 1, 2010 – 2:09 pm
This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor.
Ignite Cardiff Talk: If I drive a car does that make me a mechanic?
October 17, 2009 – 4:24 pm
This post is about a talk given by Dr. Kelly Page from CASE Insights at Ignite Cardiff 2009. The presentation is about how we consider, evaluate, and measure expertise and use ‘usage’ as a proxy for knowledge of technology.
CASE Insights Speaks at Ignite Cardiff 2009
October 15, 2009 – 5:03 pm
This post is about Dr. Kelly Page from CASE Insights talking at Ignite Cardiff 2009. Imagine that you’re on stage in front of an audience of hundreds of people, doing a five-minute presentation using slides that automatically rotate every 15 seconds, whether you’re ready or not. What would you do? What would you say?
The Web Makes Me Feel ….
July 16, 2009 – 11:23 am
Human beings are powered by emotion, not by reason! The Web Makes Me Feel (TWMMF) is a MediaSnackers project exploring the emotional responses to the web among 13-19 year olds in the UK. CASE Insights collaborated with MediaSnackers to analyse the data and produce a detailed report of insights from the findings.
Me Tarzan – You Jane! Is Marketing Finally Coming Out of the Jungle?
June 18, 2009 – 2:23 am
This post discusses the evolution of the marketing mindset and marketing language because of the impact and adoption of digital electronic resources. A key focus here is places on the role of the social web and the evolution of marketing from a Them & Us mentality to one of Me+We!
Measuring Social Web Expertise: Moving Beyond Usage Experience!
June 15, 2009 – 6:18 am
This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web.
The Mechanics of Social Web Expertise: What Really is an Expert?
June 15, 2009 – 4:52 am
This post provides a discussion about expertise in the digital economy. Grounded in the fields of psychology and technology, knowledge is discussed in terms of the types of knowledge, scope of knowledge and acquisition and application of knowledge to help differentiate a novice from an expert with digital technologies. We are all not social web expertise, just like we are all not chefs or car mechanics.
Getting Connected: Social Media & Marketing in a Networked Economy
June 9, 2009 – 6:09 am
This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets.
The Social Web: Its User-Generated, But Is It Really User-Controlled?
May 27, 2009 – 8:44 pm
This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing.
