Author Archives: Kelly Page

Kelly Page

A researcher, writer and speaker. Passionate about people, learning and digital media, Kelly works in partnership with organizations exploring digital media learning, literacy and knowledge in organizational communications. Kelly has a PhD in Web Knowledge from the UNSW (Australia) and is co-author of Marketing, the 2nd leading textbook in marketing principles in the UK. Her work is published in Psychology & Marketing, Behavior & Information Technology, International Journal of Retailing & Distribution Management, Marketing Review, Strategic Management, Journal of Marketing Management and Journal of Consumer Behaviour.

Talk: David Roche – The Internet: Business but not as we know it!

January 28, 2011 – 7:09 pm

This is the title of the talk to be given by David Roche, president of hotels.com® Worldwide and Venere.com™ during the next Cardiff Business School Lecture Series 2010/11. read more »

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Call for Papers: JCB Special Issue on Social Media

November 26, 2010 – 9:07 am

Are you doing research on consumers and social media? Well, we are interested in reviewing your work! Professor Leyland Pitt (Simon Fraser University) and myself (Cardiff University) have teamed up with the Journal of Consumer Behaviour editor Peter Nuttall (Bath University) to edit a Special Issue on Social Media.

The special issue is entitled: “Consumer-generated, Co-created & Shared Content Through Social Media: Challenges for Consumer Researchers.”

This issue will explore a wide range of topics related to consumer behaviour through a social media enabled environment. Papers examining consumer participation and engagement in social media, consumer action and interaction through social media, and consumer creation and co-creation of content will be particularly appropriate. read more »

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Marleen Relling Wins Best Thesis Award 2010

November 24, 2010 – 10:01 pm

It is days like today that remind me why I love being an academic. It is with great pleasure and pride that I write this blog post. Very early this morning while I was packing my luggage to depart New York City for Vancouver, I received a Skype message from one of my students, Marleen Relling.

Marleen has just completed her MSc in Strategic Marketing at Cranfield School of Management in the UK and as a Visiting Research Scholar in Digital Media Marketing at Cranfield this year, I had the pleasure of supervising Marleen’s masters thesis. Her skype message read ‘I have good news!’ Well I’d regard her message as great news! read more »

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SLJ2010: Northwestern Research Insight

November 21, 2010 – 8:47 am

Today ends a wonderful 4 and a half weeks visiting the Web Use Project, in the Department of Communication Studies, School of Communication at Northwestern University. This was possible due to funding from an ICA from my home institution, Cardiff University and the support and hospitality of the Web Use Projects founder Prof. Eszter Hargittai.

Over the course of the last few weeks I have met, listened to and discussed differing and also related ideas and approaches to digital media research with read more »

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Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

November 12, 2010 – 1:26 am

Today, I spoke with a group of 15 doctoral candidates from the Media Technology and Society (MTS) program, here at Northwestern School of Communications about building your digital identity as a digital doctoral candidate (i.e., To Blog or Not to Blog!). My advice: listen and converse, but be strategic – about what, with whom, where and in what way, you grow your social capital through the social web.

As a doctoral student you often have many questions that arise throughout your research studies. These include read more »

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The Professional Socialisation of Digital Knowledge & Learning

November 5, 2010 – 10:23 pm

This week I gave a talk at Northwestern in the School of Communication. Part of my talk was inspired by some of my past work and my evolution in how I consider and see Digital Knowledge and Learning. In this blog post I touch on an element of this story, the professional socialisation of digital knowledge and learning and why ‘social context’ of ‘learning about’ and ‘using’ digital technology, is important in life and therefore in technology research. read more »

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Building Social Brands Online

October 31, 2010 – 8:49 am

How does an organisation, a person, a brand build social capital online?  Through change! How does it engage in social web platforms such as Facebook, Youtube, Flickr and Twitter? It takes time, unlearning old practice, skills and knowledge and learning new practice through listening, dialogue and experimentation. read more »

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Introducing My Stateside Learning Journey 2010

October 17, 2010 – 9:04 pm

With my Apple Mac and iPhone as travel companions, I’ve started this weekend the first stage of my Stateside Learning Journey (SLJ). So what is a learning journey? Well, we are all on a learning journey, in life, work and play. However, this is a journey with a specific remit to ‘learning in situ’, visiting institutions on ‘The States’ side of the world (but not just the US), to take part in a digital media learning experience through sharing experiences, thoughts, ideas with scholars, students, people I meet along the way and within myself, through my own critical reflection. read more »

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The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

October 15, 2010 – 1:55 am

Who are your ‘friends’? Why are they your ‘friends’? And what characterises people as your ‘friends’? I’ve been thinking for a long time about writing a post about ‘friends’ … the word, it’s meanings (so many) and how with digital media (and Facebook) the term ‘friend’ is evolving because of the evolution in the social digital landscape within which we live, breath, work and socialise. In this we ponder how to some ‘friends’ in a digital space, is very different to ‘friends’ we connect with in an offline world! Where as to others the differential is minimal, and their reality is defined not by digital boundaries (online and offline) but by perceptual and emotional ones (values) and for others by physical boundaries (geography). So what do we mean by the term ‘friend’? read more »

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Ian Hargreaves Appointed Professor of Digital Economy!

October 12, 2010 – 2:15 am

Well fire-up your ipads, update your blog and twits across Cardiff University unite! This month Cardiff University has announced a very specific appointment, a Professor of Digital Economy. This new position and the appointee, Professor Ian Hargreaves has most certainly brought a smile to my face and feeling of opportunity to the digital research and educational activities many of us are undertaking in the university. The Chair of Digital Economy was created in order to establish a cross-departmental research and education focus on issues arising from the growth of the digital economy. The chair is based jointly in Cardiff School of Journalism, Media and Cultural Studies (JOMEC) and Cardiff Business School (CARBS). read more »

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