This is a blog post about the educational value of academic publishing, and the role of textbooks and the educational resources we develop where a real contribution to knowledge and wider value in education is most certainly felt, not just through journal articles. Here in this blog post I share part of my experience and the view that “writing of good textbooks should be central – not marginal to our HE mission as researchers and teachers”.
Author Archives: Kelly Page
AM Conference 2010: Discovering a New DNA of Marketing Academe
July 10, 2010 – 6:56 pm
This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today.
Digital Media Literacy in Business Management & Marketing
June 23, 2010 – 3:39 am
This blog post is about the what, how and why Digital Media Literacy is important in Business Management and Marketing education; the reason I started CASE Insights and how it is evolving.
Martin Evans: A Tribute
May 19, 2010 – 4:11 pm
This blog post is a tribute to the life and career in Marketing of Mr. Martin Evans. In the fields of Direct and Interactive Marketing, Consumer Behaivour and Marketing Research he was an inspiring research scholar, mentor, colleague, teacher and friend.
Ada Lovelace Pledge: Prof. Donna Hoffman
March 25, 2010 – 12:51 pm
This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing.
DML2010: In reflection!
March 1, 2010 – 12:02 pm
This post provides response to a number of the questions raised by Sonia Livingstone at DML2010 about the questions surrounding Digital Media Learning.
DML2010: Sonia Livingstone on Youthful Participation in Digital Media
March 1, 2010 – 1:58 am
This post is a brief introduction to the closing keynote talk delivered at the DML 2010 conference by Prof. Sonia Livingstone from LSE in the UK. The talk was about youthful participation in digital media and the post includes a list of my tweets during the talk.
DML 2010: S. Craig Watkins on Black and Latino youth remaking the participation gap!
February 21, 2010 – 12:31 am
Following the chair’s introduction by Dr. Henry Jenkins, the opening keynote talk was delivered by S. Craig Watkins. Highly regarded for his research about race, youth and digital media usage and his books, The Young and the Digital and Hip Hop Matters. He was invited to join the MacArthur Foundation Series on Youth, Digital Media [...]
DML 2010: Henry Jenkins on Diversifying Participation!
February 19, 2010 – 10:21 am
This post is a summary of some of the key insights I derived from the talk by Henry Jenkins at the DML 2010 conference on ‘diversifying participation’ and the origins of ‘lol’ …
DML 2010: Setting a Remit for Reflection!
February 19, 2010 – 9:26 am
This post is about the remit for which the DML 2010 conference is focus. The conference organisers pose a number of key questions with which to reflect and discuss. This post also poses an additional question about inclusivity in learning communities to include ‘ALL’ learners, be it youth or adult education through digital media.
